Are you struggling with getting organic traffic for your website? If the answer is yes, then you need off page SEO services from a trusted company like ours.
Off page SEO includes all the things that are done outside of the website to improve the ranking on the search engine result page. Some of the elements include link building, influencer outreach, content marketing, and guest posting to name a few.
To put it in simple terms, off page SEO helps the search engines to understand how others perceive your website, products, or services. Even if you have a couple of links from strong and relevant websites that have a great level of authority, your chances of ranking higher will increase for sure.
You need to know that off page SEO doesn’t mean just getting a link, it means getting a relevant link. You also need to ensure that you are getting the link juice from the backlinks as well.
Link juice is only obtained via ‘do-follow backlinks. This type of backlink is like the source site is recognizing and in favor of the linked article, post, or page, that results in an upsurge in the authority of the link.
The another type of backlink is a ‘no-follow’ backlink. These are just links that don’t pass on any authority from the source site to the linked site.
The success of a campaign depends upon the formulation of the strategy. We have compiled a list of top 5 off page seo activities that are included in our strategy and guarantees success to our clients.
Google Webmaster Trends Analyst Gary Illyes said in 2017 that if you have some good content, quality backlinks, people talking about your brand online and mentions on social media then you are on the right track.
Social mentions can play a significant role in signaling to search engines that you are the topic of conversation. You can upsurge the brand mentions by engaging with social media audiences and work to offer appreciated answers whenever possible to build authority and trust.
Back in the days, the best way to get more backlinks was by leaving a comment on the other blogs with a link that redirects to your website. However, this was abused by Google and it decided that insignificant comment backlinks are of no use.
That doesn’t mean that blog commenting has lost its worth. You should keep on commenting on the blogs but you need to ensure that you are doing it right and with the right audience as well.
It will help you to form a relationship with not only the blog owner but other people who comment as well.
You should find and participate in forum discussions that are relevant to what you offer. Try building a connection with the community, reply to the threads, be a problem solver and share some suggestions. Believe it or not, Google loves discussions and if you are a part of it then you will get the love too.
You need to ensure that you create an entire profile with an anchor in the signature so that when you are commenting, the signature shows along with the anchor. However, make sure that you are commenting on forums that have do-follow links.
You can get a community driven section added to the article and reach out to famous influencers in your niche. You can request them to share their valuable insights with the help of feedback, review, or a quote. You can add context to the quote and highlight it in a way.
When that content goes live, you can them the influencer to share it in their circle or on their social media platform. This is the best way to have a relationship with the influencers and use their authority to increase your own.
There are a number of blogs when you can post as a guest. All you need to do is find out the keywords as per the blog that you are interested in and then search on Google. You can add the keywords and then type this to search:
You can use some techniques like paying attention to the quality, using tools and creating original content amongst the others.
When you plan to hire an off page seo company, you should look at several things like: