You might be doing everything in your capacity, be it extensive keyword research or writing excellent content but still might not be able to crawl up the search engine result page. Mississippi’s SEO Agency would like to tell you that before you think Google hates you (which it doesn’t obviously); make sure you evaluate the backlinks.

Know the type of backlinks and their importance from Mississippi’s leading

Backlink is creating a link between your website and an external website. It is one of the top 8 ranking factors which make it important to a great extent.

Mississippi’s SEO Agency

There are mainly two types of backlinks

Do Follow Backlinks

These are the most common types of backlinks. This is a way to tell Google which page you want to get crawled. When you use a ‘do follow’ link on your website, it means that you are taking full guarantee of the authenticity of the content present on that page. It is a major factor to consider when it comes to SEO. It is like highlighting an important paragraph in the book.

A ‘do follow’ input is merely a descriptor since its attribute doesn’t exist in HTML. Hence, ‘do follow’ links are technically any links that don’t have a rel attribute with a no follow value.

No Follow Backlinks

If you don’t want Google to notice a certain page then you can use a no follow index on your website. It is like locking a specific door of your house which you don’t want the guests to notice when they come over. In the website’s case, the crawlers are the guests whom we want to give attention to the ‘do follow’ links. This command is usually used on the links which have no value and will not have any importance when it comes to search engine optimization. They don’t pass the link juice because of which there is no impact on the page ranking. Now, you might be thinking that why wouldn’t someone want Google to ignore any page? Mississippi’s SEO Agency would like to highlight few situations where it is best to use a no follow index-

Follow Backlinks
  • You can use a no follow link when you simply don’t want to endorse a website. It might be explicit or the follow link won’t go well with your audience. You might just want to mention it but you wouldn’t want your audience to visit the page.
  • Google is very liberal but it strongly detests paying for links. Make sure you use a no follow command on any sponsored links if you want to stay in the good books of Google.
  • Affiliate links and sponsored links are different, yet similar. There is nothing wrong with monetizing your site and Google is fine with it. Just make sure to use the right attribute. You can use ‘rel= sponsored’ for affiliate links.
  • If you have a public comment section or a forum then you have no control over what someone writes. To save yourself from spam comments or irrelevant links in your comment section, it is always better to use no follow index.
  • When you have a number of pages, Google will get confused as to which page it must prioritize. In this condition, no follow comes handy. It is a way to let Google know which page to ignore and which page to focus on.

It is a good idea to have both ‘do follow’ and ‘no follow’ links as it gives the website more of a natural look. In short, it keeps the balance.

Importance of Backlinks

Backlinks are important due to a number of reasons. Mississippi’s SEO Agency would like to draw your attention towards it.

Tells Google you exist

Backlinks are a way to inform Google about your existence. Backlinks connect other websites to yours which makes your website discoverable. See it this way that more the number of backlinks you will have, it will be easier for Google to index your website. Backlinks are one of the most important ranking factors as well which you must give your full attention to.

Backlinks

Works as Google’s reputation management tool

Google has its own algorithms which makes sure that only relevant content is displayed on the first page which would help users utilize their time appropriately. Now Google doesn’t have time to check each website personally. That’s where backlinks work as a charm. If other websites find you credible enough to link to you, Google will take it as a positive signal and it will increase your chances of getting a better ranking. After all, it is natural to select a website with 500 backlinks rather than going with the one who has hardly 5-6 backlinks.

Referral Traffic

Let’s say you are going through a blog which features a number of Mississippi’s SEO Agencies. It is natural that you will click on them to check out their website. This is how linking to that article will get traffic to your own website. We all know how important traffic is for one’s website. If you don’t have good traffic then Google will not make you rank. Take it this way; it is like having a restaurant but no clients.

Therefore, keep in mind that when you’re implementing your own link building strategy, aim for backlinks from high-quality and relevant sites with a Domain Authority of 40+. These websites have established audience and gives you a better shot at increasing overall traffic to your own website.

Boosts your credibility

Let’s say you want to create a new website for your venture but you have no clue which company to pick. You will look up online for the best Mississippi SEO Agency near you and find a number of results. One major determining factor will be reviews and the backlinks a particular website has. If you find a company with negative or no reviews, you will blacklist it in a second. Whereas if you find a company like First Rank SEO Services with quality backlinks and positive reviews, you will surely consider it as your option. Therefore backlinks are a great way to show how credible your website is.

However make sure the backlinks that you have are credible. If you have a café then it will be better if you have backlinks from famous food bloggers rather than a comedian. It will surely matter but not as much when it comes to determining the domain authority.

Simple ways to get backlinks

You might be thinking that just because backlinks are so important, they might as well be tough too. This might come as a breath of fresh air that it is easy to score some backlinks. We, as one of the professional Mississippi’s SEO Agencies have listed down some easy ways to get you backlinks. They are-

  • Make sure you have a strong social media presence and all of them links back to your website
  • Search as much as you can and try to figure out as to why a post is ranking. Make some improvisations in the content and expand it
  • It is always a better idea to have posts like ‘How to’ and ‘Why’. Make sure you address the need and not sell the product. The readers must be able to relate to your content and by the end of reading it, their query shouldn’t exist anymore. You can also use embedded videos as some things are easier to address visually, like when it comes to cooking videos.
  • You can also post ultimate guides. Let’s say you have a travel blog then you can have posts like ‘Your ultimate guide to Mississippi’s nightlife’. The idea is to be a one stop solution to the users. Just like it is easier to find everything at one place rather than hopping from store to store, likewise users want all the information at one place without navigating around.
  • Guest blogging is a great way to earn backlinks. Don’t shy away from sharing your knowledge with the world especially when it will get your website some clicks.
  • Get in touch with the influencers in your niche and ask them to do an article for you. It is a great way for their followers to notice you and come to your website.
  • You can also try to interview famous personalities from your industry and publish it on your website. Everyone likes it when they are mentioned. They will surely link to you which will work in your favor.
  • One of the best ways to get backlinks is by the way of info graphics. They are a popular method to get traffic and have value able backlinks. They are also easy to understand and share. You can literally have all the knowledge at a glance without reading a lot. However, you must be cautious when it comes to selecting an info graphic. The text and the images must be inter-connected and they should make sense to the client. You can’t have text related to Mississippi SEO Agency and images of chicken steak or a dog. Make sure it has a story to tell in the best visual way.

We hope that we were able to help you out with backlinks. If you have any queries, feel free to get in touch with Mississippi’s SEO Agency and we will help you out in the best way possible.