Michigan SEO Company | Boost Your Organic Traffic by Michigan SEO

Michigan’s SEO Company, First Rank SEO Services make it a point to deliver relevant information to the readers so that they have a value addition in the end and don’t feel like they wasted their time. That is why we want you to know about E-A-T SEO its importance if you want to rank.

E-A-T stands for

  • Expertise
  • Authoritativeness
  • Trustworthiness

Let’s understand it in depth from the best seo company in Michigan.

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TIt means to have a good amount of knowledge in a specific field. You must know what you are doing and what you are doing must be right. Google evaluates the expertise on a topic based on the content present on the website and how relevant it is for the users. It should be written by someone who is an expert on the matter.

The content creator should especially keep a tab on this criterion.


Before posting anything, Michigan’s seo company makes sure that it is well researched and is valuable to the reader.

Google recently launched fresh guidelines and made an exception for ‘everyday expertise’. It mentions that people with experience can be considered as experts as well. This is practically rainbows and sunshine for non YMYL content. It means that a person who posts their travel experiences or food reviews will be considered an expert in that particular domain without having any official degree or training to back it up.


It means how popular you are amongst the creators of your niche. If people reach out to you for information and take you as a credible source then Google will consider you authoritative.

Raters usually search the web for insights to check the reputation of a website to evaluate authority.

If your website has a great number of clicks and good traffic then part of it will be because the content is captivating which will result in high authority.

You can utilize reputation research to find out what real users and experts think about a website. As an experienced Michigan’s seo company, we would suggest that you look for reviews, recommendations by experts and other credible information created/written by individuals about the website.Raters are expected to look for independent sources when doing this.When you search for authoritative information, try to find sources that were not written or created by the source itself because it will naturally be biased.


It means how accurate, legitimate and transparent your website is. This is a major point when it comes to trustworthiness. It should be treated as topmost priority in the cases of e-commerce or financial websites where the user is required to enter their account details. It is important to make them feel safe about sharing their financial details with you.

One way to establish trustworthiness is by adding your contact and address details to make the website look legit.

Let’s say you have an online store that just has an email address and no other contact information, then the users might take it as a hoax and no matter how good your products are; it won’t convert to sales because of lack of trust.

If you stumble upon any Michigan’s seo company website which does not reflect knowledge through it and just talks about buying their services then naturally it will be tough to trust them with your business’s digital requirement.

However, you must keep it in mind that a single website can’t be perceived as trustworthy in all aspects. For instance, you can trust us when it comes to SEO or take us as a professional Michigan’s seo company but not when it comes to sharing makeup tips or how to make fluffy pancakes.

Quality EAT Standards you must swear by

If you want your website to comply with EAT standards then you must keep the following points in mind simplified for you by First Rank SEO Services, Michigan’s seo company.

Make sure you have SSL certificate

SSL Certificates are data files that digitally link a cryptographic key to an establishment’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.

SSL is used to secure credit card transactions, data transfer and login details. An organization needs to have the SSL Certificate onto their web server to start a secure session with browsers.

The web traffic between the web server and the web browser will be secure after establishing a secure connection. When a certificate is effectively installed on your server, the application protocol will change from HTTP to HTTPs, where ‘S’ stands for ‘secure’.

Provide accurate information

Make sure that the information provided on your website is accurate and active. Don’t provide a number which has been out of service since ages just for the sake of it. Make it a point to share a mail address which is checked regularly and people don’t have to wait for a response like it’s going to come from a pigeon. The address must also be legit so that people can trust.

Have quality backlinks

Backlinks are links that are pointed towards your website and are the building blocks to good SEO. The number of backlinks a website shows its popularity or importance with search engines. Google considers backlinks as votes so the more backlinks you create, the more relevant you are to a search query.

However, it is not important just to have a high number of links; they should pass the criteria of quality links as well.The link should be relevant to the content present on your website. It means that higher the relevancy, higher the quality of the link. Let’s say your website is about Michigan’s seo company but it is linked to a website of a charitable trust which has no connection to the web page then it won’t be considered as a quality backlink.

Keep on updating

You might not be interested to know where Prince Harry and Megan Markle got married in 2018 because it is old news. However, you might be interested to know updates on coronavirus vaccine because it’s trendy. That is where updating comes into play.

If you have old information on your website then it might not interest your readers because they are aware about it already but if you are well informed and updated then it will grasp user’s attention for sure. Therefore, you must keep on updating the information on your website in order to engage your users and make them visit back. Always remember, Google is very modest. It wants you to have content which is written keeping user’s preferences in mind and not the crawlers. If a user visits your website then the crawlers will automatically follow.

Give due credits

If you have a blog page and happen to take guest entries then give due credit to the author. You can also have an author’s bio and mention about their expertise in that matter. Let’s say you have a blog on your website related to admission process in Harvard University which is written by a Harvard processor himself/herself then make sure you mention it. It will not only attract traffic but increase the credibility as well which is anyway a win-win situation for you. It will make people visit your website to get hands on the procedure from the experts themselves which means higher authority for you!

By now, you must have understood how important it is to follow E-A-T standards. You can get in touch with us, a leading Michigan’s seo company and we will help you with all your digital related requirements.