SEO Services are not as simplified as they seem to be. They fall under the category of black hat seo and white hat seo which SEO companies in New York don’t want you to know! We believe in providing the best of information to our clients therefore we have simplified the difference between the two which you must know before opting for seo services for your business.
Take it from one of the experienced SEO companies in New York that if you want to come in the good books of Google then follow white hat SEO. In simple terms, it is the ethical way to gain visibility and crawl up the search engine result page. It is following the right path to success laid by Google itself. White hat seo techniques are-
As the name suggests, this tactic involves writing blog posts for other people’s sites which will ultimately link back to your own site in an author bio or in your article. While this can be a time consuming practice, it is one that should be implemented as a major pillar in SEO strategy. People are on the constant lookout for new content and what better way than posting content and driving traffic to your own website organically!
The first step to start a successful guest blogging process is to set measurable goals like generating quality leads or improving your website’s performance. When you have a clear goal in mind, it becomes much easier as to what to write on and which platform is the best one for you.
Keyword research is the main ingredient to the recipe of white hat seo. If you want your website to rank then you must invest ample time in researching the right keywords which will make a difference. Everything can change but not the fact that the users enter a keyword in the search box to find the apt results as per their query. As one of the leading SEO companies in New York, we understand how important long tail keywords are for generating traffic and we inculcate it in our process.
High tech keyword tools take the importance into consideration by creating elements like Parent Topics and Keyword Groups. With this information’s support, users can develop content that incorporates a series of contextually relevant phrases.
If you want Google to like you, make sure you appeal to the users. Google stresses on the fact that a website should be user friendly if it wants it to rank or gain visibility. Therefore a website must have quality content which is written for the benefit of the reader and not the search engine crawler. It is the best way to be compensated by search engines and how they rank your site or blog.
It is also suggested to have a simple website navigation which determines where your site is placed in organic search rankings. It also helps visitors find what they need without doing rounds which is a win for probable conversions.
No matter what we want, everything is just a click away; quite literally! If your website has not been optimized for mobile users then you will definitely lose a lot of your potential customers. Google already supports mobile websites and the search engine prefers mobile responsive configurations as well therefore as one of the leading SEO companies in New York, we work on making your website mobile friendly. Mobile friendly websites increase sales as those who are using mobile devices are more likely to be in your geographic area looking for your products or services when they search. Even if people are going to make an online purchase, they will buy it from a site which is mobile friendly. We cannot deny the fact that all of us are highly dependent on our phones be it for searching for anice cream parlor near us or to check someone’s profile on social media. From boots to boats, everything can be bought online if the website is mobile friendly!
It is very important for a business to appear in search results but there’s a right and wrong way of doing it. The wrong way is by using Black Hat SEO techniques. Black hat SEO seeks to play with search engine algorithms rather than being beneficial for the users. Instead of following the correct path to rank highly on search engine results pages, black hat SEO uses unethical tactics to get you there.
However, what’s done in dark comes to light eventually and Google is not dumb to get played by these petty techniques. Just like Thor, Google will wipe your website’s existence in a snap if you indulge in foul practices!
Search engine algorithms have gotten more refined over time which is why you should avoid black hat SEO no matter what.
Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings which can lead to being wiped completely from search results or gaining a lower position.
Cloaking involves showing one piece of content to users and a dissimilar piece of content to search engines. Websites who indulge in the practice of black hat SEO will do this in order to make content rank for a variety of terms irrelevant to their content. Spam websites will often do this to try and avoid a search engine bot finding out the spam content they provide to users.
As an experienced seo company in New York; we can say that when it comes to tweaking the content, some changes are acceptable. You are allowed to adjust the size of the website as per different mobile phones or you can change the language based on the country of the visitor. As long as you are not just changing the content that appears for search engine crawlers, it does no harm.You should treat search engine bots the same as any other user if you don’t want Google to wipe your website’s existence from the digital world!
Keyword stuffing refers to the practice of filling your content with irrelevant keywords multiple times in an attempt to manipulate where the page ranks on search results pages. Adding multiple variations of keywords where they add no value creates a bad experience for users and will get you in trouble as it may also cause your page to rank for irrelevant queries.
Google explains keyword stuffing as:
You can do an extensive keyword research to find out what people are searching for but overusing these keywords in your content is highly disregarded. Rather than filling your content with irrelevant keywords, concentrate on creating useful content that focuses on topics over keywords and actually makes sense to the readers.
A link farm is a collection of websites developed specially for the purpose of link building. Search engines rank websites by looking at the number of links that point to the website. Black hat SEO exploits this by using link farms to inflate the number of backlinks a particular site has. However, link farms often have low-quality content and lots of useless links. The links normally contain the keyword they want the site to rank for in the anchor text. Search engines like Google can easily detect link farms and using them should be avoided if you want to play by the rules.
Google gives due importance to quality content when it comes to ranking. Publishing bad content provides no value to visitors and shows the poor management of your website. Google and other search engines have algorithms that do not only recognize duplicate content but instantly down-rank sites for duplication or other low-quality content as well.
Adding invisible keywords to your content is also a forbidden practice. Some websites that engage in black hat SEO do this by keeping the color of the page and keyword alike. This means the page may appear in search results for those invisible keywords even though there is no visible content about them on the page.
As one of the leading seo companies in New York, we strongly discourage black hat seo as it might get you the results but they won’t be long lived. It is always a better idea to invest time and indulge in white hat seo practices because in the end, all the efforts will be worth it.
You can get in touch with us to know more!