SEO Company in North Carolina

Google crawlers are those guests that we would love to have over in our website warming party. Know all about them by the best SEO Company in North Carolina in the easiest way possible.

Basically, crawlers are robots which discover and scan a website by following links from one page to another. Googlebot is the main crawler for Google.

There are two types of Google crawlers. One is Googlebot desktop which crawls the desktop version of a website. Another one is Googlebot smartphone which crawls the mobile version of the website. However, the smartphone bot just crawls the mobile sites whereas the desktop sites can either be crawled by Googlebot desktop or Googlebot smartphone.

If your site has been converted to mobile then Googlebot crawl requests will be made using the mobile crawler majorly. For sites that haven't yet been converted, the majority of crawls will be made using the desktop crawler. You must keep in mind that if your URL has been crawled by the majority crawler before, only then it will be crawled by the minority crawler.

Googlebot shouldn't read your site more than once every few seconds on average mostly. However, due to delays it's possible that the rate will appear to be slightly higher over short periods.

Googlebot was designed to be run at the same time by thousands of machines to increase performance and scale as the web grows. In order to cut down on bandwidth usage, Google runs many crawlers on machines located near the sites that they might crawl. Therefore, your logs may show visits from several machines at which are all with the user-agent Googlebot.

How to help Google find your pages?

This could be a task but you don’t have to worry as the best SEO Company in North Carolina will help you out. Continue reading to know how you can help Google find your page:

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Use crawl able link

Make sure that your link can be found through a link from another page. The page should contain a relevant image, text or alt attribute. Make sure that the links are crawl able or Google won’t be able to detect it. Google can follow links only if they have a href attribute along with an tag. Google's crawlers don’t accept and follow any other link formats. Google cannot follow links without a href tag or other tags that perform as links because of script events.

Sitemap is a must

When we visit some unfamiliar place, it gets easier for us to explore it if we have a map. Likewise, it is very important to have a sitemap so that the crawlers can find out the important pages.Sitemaps are the best resort to inform search engines about pages on the sites that are accessible for crawling. Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL which tells about the last update, how often it changes and how relevant it is to other sites so that search engines can crawl the site efficiently. Crawlers typically discover pages from inbound links and from other sites. However, it is advised to have a limited number of links on a page to avoid confusion.

Header is important

Your web server must support If-Modified-Since HTTP header. Enabling this feature will direct your web server to inform Google if your content has changed since your site was last crawled. Supporting this feature saves you bandwidth and overhead as well.

Use robots.txt file

You can use robots.txt file to manage your crawling budget by avoiding crawling of infinite spaces. You must update these files from time to time as well. The robots.txt file controls which pages are accessed. If you want to see whether a page has been indexed, you have to see whether it has been crawled or not. If your page is causing an issue while crawling due to high ping or any other reason then you must use robots.txt file to overcome it.

When it comes to web-crawlers, they are usually flexible and typically will not be influenced by minor mistakes in the robots.txt file. Worst of the worst, incorrect directives will be ignored all together. Therefore, if you are aware of the problem with the file then you can fix it easily. You can also test the coverage by using the robot testing tool.

How to make Google understand your pages?

You might be able to convince someone to meet you but you have to keep certain things in mind if you want them to stay. Likewise, once Googlebot visits your website, they must understand your pages as well. The best SEO company in North Carolina will help you to understand what Google wants!

Useful Information

Google stresses on the fact that when you make a website, make it for users and not crawlers. Your website must be highly informational and have well laid out pages which are easy to understand.

Inclusions of keywords

Even if you have no interest in politics, you will still know who Mr. Barack Obama is. Likewise, if you don’t know a lot about SEO, you will still know the importance of keywords in a way. Spend a good amount of time to research for keywords that a user will type in a search box relevant to your page and include it in your website.

Website’s design and other aspects

It is advised to have a clean website design so that the crawlers don’t have to navigate a lot. It must have a proper hierarchy as well. When you use a content management system then make sure that it creates webpages in such a way that can be crawled. You also need to make sure that alt attributes and title tags are descriptive and accurate. The website should not be bombarded with irrelevant content.

Allow site assets

If you want your website to be crawled and understood properly then you must allow all site assets that would significantly affect page rendering to be crawled. The Google indexing system extracts a web page as the user would see it including images, CSS and JavaScript files. You can use the URL inspection tool to see which page assets are not crawl able by Googlebot.

Allow bots

For the bot to understand the page, they must land on your page too. Allow search bots to crawl your site without session IDs or URL restrictions that track their trail through the site. These techniques are useful for tracking individual user behavior but the access pattern of bots is poles apart. Using these techniques may result in incomplete indexing of your site as bots may not be able to eliminate URLs that look dissimilar but in reality points to the same page.

Make relevant content visible

Make sure that your site's important content is visible by default. Google can crawl content under various tabs but it won’t be easily accessible by the users. Google believes that you must make the important information visible and accessible.

General Advise

It is highly advised to follow Google’s recommended best practice for images, videos and structured data. You should also make sure that advertisements on your page don’t have an impact on your search engine rankings. You can use use‘robots.txt, rel="nofollow", or rel="sponsored" to prevent advertisement links from being followed by a crawler.

If we claim ourselves to be the best SEO Company in North Carolina, we must help you out in every way possible to make your website a success and help you get crawlers to your website. We hope that we were able to help you understand what Google wants. You can get in touch with us if you require more information.