Digital Marketing Agency, Los Angeles- Which Digital Marketing type is for you?

Digital Marketing is like an amusement park which has a variety of swings to choose from. However, not every swing will interest you. In the same way, there are different elements of Digital Marketing and you have to find the right one for you but don’t worry because you have the best digital marketing agency, Los Angeles to help you make the decision.

When it comes to Digital Marketing, there are a number of options you can select from. They are-

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1. Search Engine Optimization

SEO is the process of optimizing the website so that it ranks higher on the search engine result page and generates organic traffic.

You can select the best way to go about SEO services. We, as the best digital marketing agency, Los Angeles offer all of it. They are-

On page SEO

This type of SEO focuses on all of the content that exists on your website. By researching keywords for their search volume and intent, you can answer questions for readers and rank higher on the search engine results pages. Just make sure that the answer is relevant to the question asked because Google does not show the wrong information to its users.

Off page SEO

This type of SEO focuses on all of the activity that takes place off the page when it comes to optimizing the website. Backlinks are the key players when it comes to off page seo. You can earn quality backlinks organically by creating social media profiles and linking them back to your website or you can create them by adding links to other relevant websites, forums or blog comments.

This majorly impacts your ranking because the authority of the number of publishers who link to you matters. It has an impact on the ranking based on your respective keywords.

Technical SEO

This focuses on the backend of your website and how your pages are coded. Image compression, structured data and CSS file optimization are all forms of technical SEO that can increase your website's loading speed which is an important ranking factor.

2. PPC Marketing

In simple terms, PPC is a way to attract traffic to your website and pay the publisher every time your ad is being clicked on. When you search for something on Google and the links which have ‘Ad’ written next to them comes under PPC marketing model. Every time you click on it, the company has to pay. You can see it as a commission that the company gives to the search engine or any other platform where they are displaying their ads and using the audience in their favor.

Advertising services like Google Ads and Bing Ads operate with real-time bidding where advertising inventory is sold in a private automated auction using real-time data.

Depending on the keyword match types they use, advertisers can match search queries with more or less precision saving their money.

For instance, advertisers can pick to match keywords with search queries exactly or to allow for variations such as different word order, different spellings or the inclusion of other words.

As a professional digital marketing agency, Los Angeles we make a list of negative keywords which will prevent ads being triggered by search queries containing those keywords, in order to avoid irrelevant traffic and save the budget.

Some channels where you can use PPC include:

Paid ads on Facebook

Do you come across those ‘Sponsored Ads’ while scrolling through your Facebook? That is PPC. Users can pay to customize a video, image post or slideshow which Facebook will publish to the newsfeeds of people who matches the business's audience.

Twitter Ads campaigns

Company can pay to place a series of posts or profile badges to the news feeds of a specific audience which is dedicated to accomplish a specific goal for your business like traffic, engagement, app download, etc.

Sponsored Messages on LinkedIn

The Company can pay to send messages directly to specific LinkedIn users based on their industry and background.

3. Affiliate marketing

Affiliate marketing is suggesting a product to someone on your own social media profiles or blog.When they buy through your links, you get a commission.

There are various companies who have their own affiliate programs like Amazon, Google, Apple, etc. which are free to join.

Here is how it works-

  • You can join any affiliate program as per your niche
  • Select a product to promote which goes with your image and blogging style
  • Share the link on your social media platforms which comes with a tracking ID
  • When someone makes a purchase through you, you get an affiliate commission directly into your account

As a leadingdigital marketing agency, Los Angeles; we would advise that you start with blogging if you want to start off with Affiliate Marketing. It requires minimum investment and you get to learn a lot of new things as well.

When it comes to content creation, don’t sound like a sales person who is trying hard to sell a product. Try selling the need, the product will come into the picture automatically.

Add a personal touch while promoting the product and if your audience is attracted to buy it, you earn too! Just make sure your blog doesn’t turn into a commercial market place with products hovering all over the place.

4. Social Media Marketing

Most of us are constantly on our phones scrolling through different social media apps. Nowadays, bar hopping is not possible but apps hopping is and almost everyone does that. From Facebook to Instagram to Snapchat, we all have been there searching for updates. It is also a great way to stay updated when it comes to current affairs.

As a leading digital marketing agency, Los Angeles, we would suggest you to fully utilize various social media platforms and also research that where your target audience spends most of their time before selecting the right social media platform.

Social Media marketing is targeting audience where they spend most of their time. However, there are different social media platforms and you can either use one of them or a combination depending upon your audience. Major social media platforms are-

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest
  • Snapchat

Social media is the best place to engage with your followers as well. Make sure you reply to DMs and messages and offer them a quick solution. Audience loves it. You can also reply to their comments and repost any relevant content that you come across. It also helps in boosting brand awareness and driving traffic.

5. Email marketing

Everyone checks their email no matter what because that is where the important information is. As a leading digital marketing agency, Los Angeles, we would suggest you to take full advantage of it and start with email marketing if you haven’t already.

It is a form of direct marketing that promotes your products or services via emails. You can shoot out an email with latest offers or new rates to a lot of people at once which makes it super-efficient to use.

When it comes to designing the email, you must be really careful and give due attention to font, size, color and layout.

Also make it a point to keep the subject catchy. Your open rate highly depends on it. If it looks anything like spam then the receiver will not even open it and it will be directed to the trash bin.

Make sure that you keep on updating your mailing list from time to time and remove any inactive ids.

It is very important to keep your mail interactive and fun. If it gets boring then chances are the user will exit it even before he could scroll down to the call to action button.

Always make it a point not to bombard your client with mails. Don’t end up sending 5 mails a day under the name of creating brand awareness. They will get irritated and will unsubscribe eventually.

Keep on tracking your email campaign. If it is not performing like it should then try to optimize it so that it yields the desired result. As we are a professional digital marketing agency, Los Angeles, you can totally trust us with the email marketing and we will create some attractive campaigns for you which will be impossible to miss.

There are some of the options that you get in Digital Marketing. You can get in touch with us, the best digital marketing agency in Los Angeles and we can discuss what can be done best for your business. Feel free to reach out to us.