Curious to Know What Is Technical SEO? If Yes, Read It!!
Digital marketing is getting tougher with each passing year and the reason behind it is the high competition. Everybody is shifting to digital marketing while leaving behind the traditional way of doing business. Brining your website ahead and making it visible in SERP is possible with the right SEO.
SEO stands for search engine optimization that is a branch of online marketing. SEO is used for boosting the ranking in the search engine result pages and drive organic traffic. It has 3 major parts i.e. technical SEO, on-page, and off-page. Today’s we are going to discuss the technical SEO. Here you would explore what are technical SEO and its prime factors.
What Is Technical SEO?
Technical SEO is ideal for improving the website’s infrastructure. This part of SEO is great to helpful for the search engine bots to crawl and index the pages on your website smoothly.
Technical SEO is vital because it makes the website well-planned and smartly laid out which is helpful for the visitors and search engines. It makes the site’s navigation easy, builds trust and reputation of websites that pick up as a ranking signal by Google and other search engines and overall rank improvement of your website.
Advanced Technical SEO Factors
- Optimize crawl budget
- XML sitemap optimization is essential
- HTTPs version: Be secure
- No 404 pages should be there
- Avoid canonicalization
- AMP implementation
- Mobile-friendly site
- High website speed
Optimize The Crawl Budget
A crawl budget optimization is one of the important aspects of technical SEO. This is a series of steps which are done for boosting the rate at which Google bot visits your website in a specific period for crewing and indexing it. Robots.txt file is the file that talks to search engine crawlers. So go through that file and examine it closely to check out any error. Your main aim should be not to waste the crawl cycle ever goes to waste. Make sure that this file does not block out any vital resources unnecessarily.
Tips to Optimize:
- Every page of your website should be 3 clicks away from the home page.
- No orphan page should be there
- Use keywords in the anchor text of internal links
- Keeping links contextual
- Interlinking to the pages with the right content is required
- Should have shallow click depth
XML Sitemap Optimization is Essential
When it’s about technical SEO, then the XML sitemap is very important for search engine optimization. It makes easier for search engine for finding your website’s page. A sitemap is the best for improving your SEO because it gives a web crawler a blueprint to navigate it through your website. XML sitemap contains helpful information about your website and it is great to do a comparison to other pages inside your website.
Tips to Optimize:
- Don’t forget your XML sitemap to submit in the Google Search console
- Blocked URLs should be eliminated from your site
- Avoid using long redirects
- For errors checking in coding, it is good to use W3C
HTTPs Version: Be Secure
Completion is hard in the digital world; it is already difficult for the websites to be visible in the search engine result pages. One ranking factor that Google mandate for every website is to have HTTPs. It is the secure version of HTTP. Those websites don’t use the HTTPs before URL, and then they are declared as the ‘Not safe’ websites by Google and get less priority in the ranking. Websites with HTTPs create secure, trusted, and encrypted connections between browser and web server.
Tips to Optimize:
- Employ SSL certificate in your website and make it secure
No 404 Pages Should Be There
HTTP 404 also called the 404 not found, 404 pages not found, server not found, and 404. As the name suggests, this message indicates that the server could not find what you have required.
Tips to Optimize:
- Make it easy to navigate back if any user finds this message on your website
- Provide the option of a similar page on the website to the users
- Like this, you can minimize the users as well as web crawler confusion
Avoid Canonicalization
Everybody is well aware of the fact that users and search engines don’t like duplicate site content. By using a rel=” canonical” command, you can specify to the Google that which version of the web page it should index and crawl on your website.
Tips to Optimize:
- Stop your CMS to publish several versions of the same content
- Check manually that there is no duplicate content in the site
AMP Implementation
Another essential technical SEO aspect is AMP implementation. Professional SEO Services Company recommends its most important part of technical SEO. AMP stands for the accelerated mobile pages that are a bare-bone version of HTML. The primary purpose of using AMP is to increase the speed and functionality of the mobile-friendly website.
AMP boosts the speed by deactivating scripts, comments, forms, and likes. This is an effective method for inflating the click-through rate if used perfectly. Also, it is good for inflating the number of back-links.
Mobile Friendly Site
In 2018, Google has declared that it is going to give preference in indexing for the mobile-friendly web pages. That means pages that can accesses easily and fully on tablets and smartphones. Your content on the web pages should be the same on both mobile and desktops.
It is a highly important technical SEO factor that most of the SEO service companies focus more.
Tip to Optimize:
- Take help from experienced website designers and developers to make a site mobile-friendly
- It is great to boost traffic on the site, so turn your site into the mobile-friendly website by taking reliable hosting, enabling accelerated mobile pages, creating mobile apps and others
High Website Speed
If you are talking about the good SEO of your website, then page speed is a very vital factor in it. It is part of the technical SEO that matters a lot for a successful business. If the loading speed of your website is not good, then your website offers a bad experience to the visitors and they will not stay long on it. Hence your website ranking will go down. Speed is also a ranking factor.
Tips to Optimize:
- Implement grip compression along with reducing the number of plugins
- Use the best content delivery network
- Optimize images sizes and avail better hosting
- Also, enable database optimization in CMS
If you feel that you are not able to optimize and implement the advanced technical SEO factors on your website, and then you can hire an experienced SEO services company for your business, they would wonderfully provide ideal SEO services that boost your business ranking in SERP.
