When you opt for technical SEO Services, you ensure that your website functions as per the search engine guidelines so that it can be crawled and indexed without an issue.
The main aim of a technical SEO audit is to assess the website’s present state and see what all areas can be improved for a better online user experience.
The smartphone users have been increasing over time that makes it very important to provide them a seamless mobile browsing experience. It can be ensured by making a website mobile optimized with the help of a technical SEO company.
If a website has a bad structure, takes forever to load, and has bad redirects then it can be penalized by Google. If it is not taken care of in time then it is going to have a negative impact and your website might be taken down forever. In this case, you will have to build everything from the scratch.
Technical SEO is a vast concept under SEO Services that covers a number of aspects. It might get confusing for you if we get into the depth so we are going to explain it to you in the easiest way possible.
When it comes to technical SEO services, it involves the following processes that are followed by an SEO agency:
It means that your website is either no longer a part of the search results or your ranking for the targeted keyword has dropped abruptly. When your website is hit by a Google penalty then it is natural that your target audience won’t be able to find you. When this happens then your revenue is eventually going to hit the ground.
This can happen with any website but once you get under the radar of Google then you are going to have a tough time getting out of it. A technical SEO company tries its best to get you out of this bog.
Google doesn’t go around penalizing just any website. This happens when you have indulged in some foul practices and Google captures it. Some of the reasons could be:
It is a good marketing strategy to swap links with different websites but it could be an issue if the owners start to report it. This will be called manipulation in Google’s eyes, specifically, if the website that is linking to you not even related to your industry or niche.
If you have copied content from a website and pasted it in your website then it is not going to go well with Google. This is one of the most common reasons why a website gets penalized. You are only supposed to publish content that is unique and the audience finds it beneficial.
Google uses the XML sitemap on your website to get an understanding of its architecture. You need to sure of fact that your sitemap is updated and accessible by Google or it is not going to be in your favor.
Excess of everything is bad, even of keywords. If you think that you will be able to secure a better rank by adding a lot of keywords then you couldn’t be more wrong about it. Google will see keyword stuffing as a red flag and you will get a penalty ticket for it.
We follow some tried and tested steps to get you out of the Google penalty zone. Our strategy has the following steps:
We use the Google Webmaster tool to download all the backlinks to the specific website and they are exported in a CSV format. When we have to distinguish the bad links to the good links, we sort them by ‘value’ to save time.
Signs of low value, bad links are:
Websites not in Google index means they were penalized and banned from the search results Websites with a Domain Authority below 10 or 20 that you can see in the Webmaster tool Gambling or pornography websites; blogs with auto-approved comments or spam articles Websites with quite a few external links that are also known as link farms
Once you have found out these bad links, you are supposed to get rid of them. All you need to do is visit the websites that have linked to you and find out the contact details. You can send them a mail and request them to remove the link from you. Either of these things will happen- the link will be removed, they will ignore your email or the Webmaster will ask for money to remove the link.
If there are some links that you can’t remove then you can just disavow them. This is a way to tell Google that you have no connection with these links and not to judge your website on the basis of these bad links.