A Comprehensive Guide for Optimizing Your WooCommerce SEO

Published by Sofia ,

WooCommerce SEO

There is no question that WooCommerce is one of the most well-liked options for successfully operating an online store. In point of fact, WooCommerce SEO powers about 31 percent of the top one million eCommerce stores throughout the globe.

SEO will bring buyers to your eCommerce store. WooCommerce SEO increases your website’s organic traffic. For smooth and professional you can hire a professional WooCommerce SEO company.

If you don’t know much about WooCommerce SEO, don’t worry. This pretty complete guide to WooCommerce SEO has everything you need.

Does WooCommerce work well with SEO?

You’ll be happy to know that WooCommerce is already set up to work well with SEO. It gets most of its SEO features from where it came from, which is WordPress. As WooCommerce SEO boosters, they give you the following:

With WordPress, you can make pages that search engines can read. This is a must for SEO.

  1. SEO-friendly permalinks can be set up in WordPress.
  2. Helps you add an H1 tag, which is very important for on-page SEO when writing on a page or post or make products.
  3. Together with WordPress, it lets you optimize images with the right alt tags, descriptions, and more.
  4. There are SEO-optimized themes for WooCommerce on WordPress.org.
  5. WordPress.org has a lot of SEO plugins for WordPress sites.
  6. Cache plugins to speed up the time it takes to load a page
  7. Mobile-friendly right out of the box

Also, if you have a WordPress-based eCommerce site, you can use social sharing plugins to share your posts or pages on social media.

And the friendly WordPress community is always ready to help you if you have any problems with a WordPress site.

10 Incredible WooCommerce SEO Tips

In this article, we are going to provide some incredible Woocommerce SEO tips that you need to incorporate into your SEO plan.

1. Setup WordPress SEO

WooCommerce is a WordPress plugin, so you must enhance WordPress SEO before making WooCommerce-specific changes.

We made a beginner’s WordPress SEO guide. It’s really extensive and provides recommendations for keyword research, SEO-friendly URL layout, and more. Before reading step 2, read the complete guide.

2. Create SEO titles

Like blog posts, WooCommerce products need SEO optimization. WooCommerce SEO requires SEO-friendly product titles.

Search engines use the product titles in your browser’s title bar as search result titles.

WooCommerce SEO titles can differ from store titles. Use keywords people will use to find the goods.

3. SEO-optimize product descriptions

You can enter your own product meta description just below the title in AIO SEO.

This description will appear underneath your product title in search engine results (SERPs). This description must convince users to click on your goods. This is your pitch.

4. Product Slug Optimization

WordPress uses a product’s Slug in URLs (permalinks). WooCommerce utilizes your product’s title as the slug. Default slugs sometimes lack SEO keywords.

Your product’s SEO settings can modify this. Don’t make the slug too long; use your core keyword.

5. Enable Breadcrumbs

Breadcrumbs are useful for internal linking since they create a clear path to the current page.

Breadcrumbs appear in search results, helping your site’s rankings. AIO SEO plugin enables breadcrumbs for WooCommerce products.

6. Using Categories and Tags

Categories and tags arrange your online store’s merchandise. Customers are able to quickly and easily locate the information they require.

Similar to categories, tags aid search engines. WooCommerce’s search engines crawl and list each product category and tag page.

7. Add image alt text

Image search helps shoppers find things fast. Google eliminated ‘View Picture’ from image search results to benefit website owners. Users must visit your website to see the full image.

This helps online stores attract highly-motivated clients.

Image SEO resembles online search. AI, image recognition, and other algorithms help Google users find images.

8. SEO category titles and descriptions

WooCommerce separates product categories by page. This page has comparable products, increasing the keyword density. This boosts the WooCommerce category’s SEO.

Titles and descriptions can improve product category pages. AIO SEO lets you edit WooCommerce category SEO headers and descriptions.

9. Google Analytics WooCommerce customers

Data is the most crucial component of SEO. You must learn where your users come from, how they found your store, what products they saw, and what they do on your WooCommerce site.

Google Analytics can track all this data, but it’s hard to set up.

That’s why we designed MonsterInsights, the most popular Google Analytics plugin for WordPress.

MonsterInsights Pro has an eCommerce tracking tool that enables WooCommerce-enhanced tracking with a single click.

Combining MonsterInsights with Google Analytics can help you expand your WooCommerce business.

See our post on WooCommerce customer monitoring to learn more about Google Analytics’ eCommerce features.

10. Optimize speed and performance

Google ranks website speed highly. This means speedier websites will rank higher.

Slow websites degrade the user experience and cost you money.

3 Best WooCommerce SEO Plugins

Let’s look at several SEO plugins for your store. Most WordPress SEO plugins work with WooCommerce, so you don’t need to be creative.

Some WooCommerce-specific features may require a premium version.

1. Yoast SEO is one

If you use WordPress, you should be using Yoast SEO.

Most people use it for regular WordPress sites, but it’s also a great option for WooCommerce stores, and the developer makes a Yoast WooCommerce SEO extension plugin.

Yoast’s free version can do most of what you need if you’re on a tight budget. It lets you:

Set SEO titles and meta descriptions for both individual product pages and pages that list all products.

You can add and change the breadcrumbs in WooCommerce.

Make a sitemap in XML for WooCommerce products (though it lacks some optimizations that the premium version has).

But there are some helpful additions to the WooCommerce extension:

It cleans up the XML sitemap by getting rid of content that isn’t needed, like junk URLs in your store’s filters.

You can control how products are shown on social media. For example, you can add the price of a product on Pinterest. This is very useful if a lot of people share your products on social media.

Yoast SEO by itself is free, but the WooCommerce add-on costs $69.

2. Rate math

MyThemeShop’s Rank Math is a relatively new WordPress SEO plugin that has quickly gained popularity because it is free and has a lot of features.

One of the best things about it is that it’s completely free, even for the WooCommerce features.

 Boost your search engine rankings by customizing the SEO title and meta description fields on each product page and category archive. In addition, you can use things like:

WooCommerce products get structured data automatically.

Customizable breadcrumbs

Option to take out the category URL slug from permalinks to make product category/tag archive URLs look better.

Rank Math is probably the best 100% free WooCommerce SEO plugin in terms of the features it gives you.

It also works well with Elementor, which is great if you want to design your store with Elementor WooCommerce Builder.

3. All-in-One SEO Pack

(All in One SEO) Pack is the second most popular WordPress SEO plugin, after Yoast SEO. Awesome Motive, the company behind WP Beginner, OptinMonster, WPForms, and more, just bought the plugin, so it will be interesting to see how it changes with this new development power.

All in One SEO Pack’s free version includes basic support for WooCommerce, but you’ll need to buy the Pro version to get access to some important WooCommerce features.

With the free version, you can give each product an SEO meta title and description.

But if you want to set SEO titles and meta descriptions for product categories and tag archives, you’ll have to pay for the premium version. Again, this is an important feature for online stores, so if you want to use All in One SEO Pack with WooCommerce, you should be ready to pay for the Pro version.

Summing Up

We hope that these tips and plugins will help you keep your WooCommerce site’s SEO in check. As you all know, SEO is not a one-time thing; it is a process that keeps going.

You have to be consistent if you want to improve your SERPs. You can’t take care of everything on your own. So, you can hire professional WooCommerce SEO services or talk to a WooCommerce SEO expert who can help you improve your search engine ranking.