Why Keyword Research Is Important In SEO?

Published by Aliza Decruz ,

Why Keyword Research Is Important In SEO

Keyword Research is as important as air to humans for achieving better SEO results.

Finding the right keywords and putting them in the content is the first step to take for successful SEO. Keywords always help in getting the targeted audience to your website or blog. So choose relevant keywords because they can make your content popular. Or if not done correctly then your content fails to attract potential audience.

We all do basic keyword research, right! But thinking that it will be enough to get on top SERPs results, you have to think again. Keyword research should be done regularly, as it is not a one-and-done deal.

Keywords Research Plays An Important Role In SEO

Yes, read it right! The keyword is important. SEO always put in lower than other techniques like content marketing, social media, mobile marketing, big data and conversion, and optimization rate. But still, without SEO anyone is not able to make their website rank good. However, keyword research is not only about SEO but is actually the foundation of each one of the above mentioned digital marketing practices.

Whenever you check Google Analytics to see the results, it will always show you that from where the organic result has obtained. And in digital marketing, organic results are more appreciable than developed results. Keywords establish your work and make your audience able to recognize in the crowd. Moreover, using the right keywords also make your team able to plan out the work and what content to market. You can think in a way that keywords are the blueprint of your digital marketing efforts and drive the results of every decision you have taken.

Know About The Importance Of Keyword Research

If you are new to digital marketing and online business then first you need to know what keyword research is. So, keyword research means to research words and terms that users will search in the search engines. For example;

You have a food blogging site, so your targeted audience would be food lovers, restaurants and people who are searching for Food-related content. So, people who are looking for food recipes, food blogs and so on will type a certain keyword on the search engine and will search through it. Through this, they will find your website and connect through Google’s organic search.

Now let’s take another situation; if you have not selected the keyword that is not related to your website and you have placed them in your content, may your website get ranked higher for short time. But you will lose your traffic and user won’t return to your page, as a wrong keyword can miss-guide them.

Google has an ‘Eagle-eye’:

Eventually, this behavior and on-going activities on your web0site will be soon caught by Google SERP. And by this, you may lose your traffic and potential user. The wrong usage and steps are never entertained by Google and it may kick off your website and will increase the Bounce rate. Google and other search engines want websites to work for users and not miss-guide them just to remain on a higher rank.

Apparently, it sounds bad for your website and will increase the spam score also. So, it is very important to choose the right keyword.

Here is one more important thing to know that never uses keywords directly as Tags or in the list in your blog, as keywords need to be properly mentioned in the content and it should be well blended in the sentence. Keywords should be used as a part of the content to specify things and not only for SEO.

Types Of Keywords:

There are two types of keywords, short-tail, and long-tail.

Short-Tail Keywords:

Short-Tail Keywords are also known as the most popular keywords. These keywords contain three or fewer words and they don’t clearly define. 

Let’s take an example, when you write Keyword on Google search tab you will find the most popular suggestions of it such as ‘keyword research’, keyword research tool’, ‘keyword planner’ and so on. Because it contains very high search volume and completion.

Long-Tail Keywords:

These keywords have more than three words. They are a little different from short-tail keyword and more specified. These keywords properly define exactly what you are providing with the use of these. Long-tail keyword contains low-competition and has low search volume. But they help you in getting higher ranking on SERPs easily and soon. You might get low traffic but will get genuine and quality traffic.

Let’s take an example here as well, ‘keyword research’ is a short tail keyword and has higher search volume, but ‘ultimate guide to keyword research’ and ‘best free keyword research tool’. They both are long-tail keywords and have lesser search volume than short-tail keywords but they more specified and using them in the content will give potential traffic.


Read More- How To Use LSI Keywords To Increase SEO Traffic?