You might be aware of SEO services on a broader basis but do you know all about it what SEO company actually do? SEO is like an umbrella that houses different components. When it comes to an SEO company, you should know what to expect. Once you are well versed with the basics no one will even dare to fool you.

Therefore, to keep you updated’ we have come up with the types of SEO. You will also get to know how to improve your ranking. We will also be telling you what to ask your next SEO Company before you hire them.


Inclusions of SEO

SEO can broadly be classified into 3 main types. They are:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

We will be explaining them to you so that you have a better understanding of the concept.


On-page SEO

This is related to the content that is present on your website. It comprises different strategies to optimize pages individually on the website. These factors help the search engines to understand the topic of the content. It also judges whether the website is an informational source for people or not.

On page seo

The inclusions of on-page SEO are:

  • Keyword research
  • Creating content
  • Optimizing the keywords
  • Optimizing links
  • Relevant call to action button



Off-page SEO

This helps in the creation of a bond between your website and other websites. It comprises the strategies that are used to build a website’s authority and reputation. The factors help the search engines to see whether a website is the correct search result displayed or not.

off-page seo

It is also related to having backlinks of great quality. If you have large numbers of links pointing to your website from an authoritative site then it is positive.

It means that your website is not only established but it has valuable content as well.

Inclusions of off-page SEO are:

  • Backlinks
  • Guest blogging
  • Fix broken links
  • Working on domain authority



Technical SEO

Technical SEO has nothing to do with the content on the website. It comprises strategies that improve the backend structure of the website as well as the foundation. It enhances the readability of the website.

Technical seo


This doesn’t mean it helps the audience to have a better understanding, it is for the crawlers. It makes it easier for the search engine crawlers to understand the website and then make it rank accordingly.

This helps to provide a great user experience and depicts the quality of the website as well.

The inclusions of technical SEO are:

  • Mobile-friendliness
  • Speed of the site
  • Indexing
  • Ability to crawl
  • Security
  • The architecture of the website
  • Structured data


Ways to Increase Your SEO Rankings

There are so many factors that you might end up being confused about when it comes to SEO ranking. Google uses the algorithms to decide the ranking on the search engine result page. There are a few factors that you can work on to get a better ranking. They are:


Have great content

have great content

One of the best ways to improve your SEO ranking is by making an investment in content marketing. You should produce website content that is exclusive and significant. Your website’s relevance depends upon the content that you produce and how accurate it happens to be.


Invest time in keyword research

Another imperative element of refining your SEO is keyword research. You should catch the keywords that your customers and leads are using to find brands like yours.

invest time in keyword research

SEO tools like Google Ads will help you to figure out which keywords will produce the best results. Then, you can build new content around those search terms and phrases to progress your chances of being established on the SERP.


Make your website mobile-friendly

make your website mobile friendly

If you want to strive in the digital marketplace then your web design must be spectacular. It’s quite a compulsion to have a mobile-friendly website. Not only does responsive design help advance the user experience on your site, but it also backs up your SEO ranking. It is important to make sure that your web pages have a fast page speed. It should also function across mobile devices for the audience to access it from wherever they are.


Work on the code

Just like your SEO rankings can be affected by the components you can see for real, there are also unseen ranking factors that are involved. Search engine algorithms crawl website code through robots.txt file to classify useful information and allocate sites to definite rankings. You should adjust your code to take in suitable title tags, meta tags, meta descriptions, and alt text. You will end up refining your HTML components and the complete quality of your sitemap. This will help your website to look more clear and reliable to the search engine algorithms.


Inculcate voice search

According to Google, there are now 41% of adults and 55% of teens who use voice search on a daily basis. In today’s world in which many people prefer to use voice search, this can certainly affect a website’s SEO.

inculcate voice search

The principal difference between voice search and written search is the keywords that are used. Someone might type ‘cheap shoes’ when in search engines. However, if they use voice search then they will perhaps say ‘what are the cheap shoe options?’

It all comes down to what we say long-tail keywords so you need to plan your strategies accordingly.



Services Provided by an SEO Company

By now, you must be clear about the types of SEO and the ways to improve your ranking. When you hire an SEO company, there are a few things that you need to make sure of. You can ask them whether they offer these services or not?

You can also see if they offer additional services and how they can prove to be beneficial to you.


Analysis of the competitor

No matter what industry you deal in, you would want to know what your competitors are up to. This will help you to stay a step ahead. The SEO Company has access to special tools that generate a complete report of the competitor.

This has the potential to tell you their strategy so that you can take advantage and profit from competitor’s faults. You need to see how often they generate the report of the competitor’s analysis. This is not to copy their strategies; it is just to have an edge over them.


SEO Audit

This is the most essential service that an SEO Company should offer.

With an SEO audit, the SEO provider takes a comprehensive look at your present strategy.

Even if you don’t have an SEO strategy in place then your agency will assess your website from an SEO perspective. It will let you know the pros and cons and the scope of improvement too.

seo audit

If you think that you can replace the job of an SEO service provider with free SEO audit tools then you couldn’t be more wrong. The tools don’t offer your business the same insights that a team of professionals will. This is one of the reasons why SEO services must offer an audit. If they don’t then take this is the first red flag and exit!

If an SEO audit isn’t there then it can also suggest that your agency doesn’t plan to create a special strategy for your business. They will use a template instead which is why they don’t want to invest the time in a site audit.


Customized plan

One shoe does not fit everyone and doesn’t one SEO technique. The strategy has to be altered as per the business. If you are not getting a customized plan then strike off the SEO Company right away.

When you have a personalized approach towards your business then it will surely help you to maximize your ROI from SEO. This means more leads and calls as per your objective.

If you capitalize on SEO services then your team needs to confirm that your agency offers a custom strategy. That’s because many SEO companies, especially those who promote “cheap” SEO services deliver a low class or copy-and-paste tactics.

With a cookie-cutter tactic to SEO, your business fails to get the supreme ROI. Most of the time, firms fail to appear on the first page of search results. This will definitely not help your business because only 25 percent of the users visit beyond the first page of search results.

That is one of the reasons why your team should invest in services from SEO companies that offer personalized strategies.


Off-page optimization

When you invest in SEO services, your package should also come with off-page optimization. In SEO, off-page optimization mentions optimizing external factors of the website that influence the ranking in search results.

Let’s say your backlink profile can shape your ranking in search results. Your backlink profile refers to the amount and superiority of websites linking to your site. A food blogger may link to your website when sharing the custom cake that you made for their birthday.

As a part of an SEO company’s services, the off-page SEO should include:

  • Endorsing your website content to bloggers and webmasters
  • Developing shareable content for the blog of your website
  • Checking your company’s mentions across social media by users and influencers
  • Optimizing your Google My Business profile

If you don’t know if an SEO agency offers off-page optimization with their SEO services then do confirm this. They should be able to provide your team with an overview of what their SEO services include. They should also explain the meaning of specific deliverables.


On-page optimization

On-page optimization is one more serious component of SEO services. With on-page optimization, your SEO agency emphasizes optimizing the features of your website for search engines like Google.

The inclusions of on-page SEO services are:

  • Updating title tags, meta descriptions, and H1, H2 tags for search
  • Inspecting your website’s information architecture, redirects, and internal linking structure
  • Sitemap creation
  • Optimizing your site images as per the best practices
  • Researching and optimizing your website with valuable and applicable keywords
  • Examining the usability, speed, and design of your site

In most cases, on-page optimization comprises a substantial share of your SEO services. That’s why if an SEO company doesn’t offer on-page SEO then we don’t know what they are doing. This means that your team needs to find another agency.


Monthly reports

It is very important to maintain clarity when you provide SEO services.

You want an agency that you can trust and depend on, which is why affiliating with an SEO company that includes regular monthly reports are essential.

Your business can get instant insight into the results of your SEO strategy with a performance report. Your report tends to cover your website’s organic traffic, conversion rate, and rankings in search results.

In addition to getting a monthly report, your SEO Company’s services should also contain time with your devoted account manager. When you have regular meetings with your account manager, your team can ask questions and clear the doubts.


Discussion of the scope

SEO is an ongoing process which is why the definition of SEO services usually stresses on the conglomerate that your business forms with your SEO agency. You’re cooperating with your agency endlessly. This is why SEO companies should work as an addition to your business.

With constant optimization, your SEO agency enhances your site on an ongoing basis. Even after your site meets SEO standards, they remain to find ways to advance and improve your SEO strategy which permits you to earn more from SEO.

Your dedicated account manager may find additional keywords for your business to target in the future. This finding interprets into new content which leads to promoting that content to bloggers and webmasters in your business.

No matter how advanced your SEO strategy becomes, there is always a scope to improve. Therefore, it’s critical for your business to partner with an agency that recognizes that and sees the prospective in your site.


We hope that you must have received a great deal of clarity by now. If there is something else that you need to know then do get in touch with us and we will help you out.