Online businesses directly depend on their ranking on the search engine result page. If your business is on top and has a good online reputation, then you will become able to convert your traffic into potential leads. When the customers got impressed with the products or services you are giving them, they will surely like to visit you next time again. But doing all these, and taking a business to that position demands for lots of hard work, good strategy, and of course some SEO risks.
Whether you accept it or not, but somewhere every business has to some risks. And for online businesses only one thing works the best- SEO. There is a lot of value of SEO Services for a website because, without this, you cannot make your business reach on top.
However, in the heads of some people dealing online, there is a lot of information and misinformation about SEO. And this is can increase the difficulty in making decisions for the business.
People with half knowledge are more dangerous than people with no knowledge.
You may have heard the above line many times, and it is a hundred percent true, though. So, here in this blog, we are going to clear all your doubts, misconceptions, and everything. Here you are going to understand what SEO risks you should take for your business and what to avoid.
Taking Right Decision With SEO Services Is Very Important
With an effective SEO strategy, you can make your business grow, whereas teaming up with the unprofessional SEOers can fail your business.
While an effective SEO strategy will take many months to yield positive results for a company. The right tactics can change the company’s online exposure and increase profits. Many companies feel naturally nervous about trying out something with which they are not familiar.
However, you have to face this that nearly any business decision is going to carry some risks with it. Some can be avoided and some can lead to a sudden and serious growth.
So, from taking risks you should never afraid, instead make a plan that can help you. Take SEO services providing company’s help to design the strategy that can help in growing your business.
Now a question arises that is- what SEO risks are worth taking and which should be avoided. So, before going to unveil all the risks lets understand this first: the greatest SEO risk a company can make is to avoid SEO altogether. Today, without SEO, no company can grow, because today SEO is not all about keyword stuffing. Instead, it includes so many other tasks as well.
SEO Risks To Take
1. Making And Testing Large And Small Changes
Taking the website up to the top and getting a high conversion rate- is what every website owner wants, right. But neither those happen if nobody clicks on your website.
Using some strategy, you are getting your website to rank well for certain keywords, but no one is clicking on your link. This is of no use until you convince your customers to click and take your service or product. Interaction on the site for a longer time is also essential, and this depends on how much your website is user-friendly.
When no one clicks on your website after having rank on certain keywords, there could be several reasons. It can take some time to zero in on exactly why it isn’t performing as well as expected.
And the only wat to do that is through A/B testing. You have to take one element of your website at a time, whether it is meta descriptions, the titles, the content, and more. Test all of them against the new Google update, because if all of those are not updated according to the new variations, your website may not perform as expected.
We know that it has risk, but it is worth taking because once you find the best results, you will be able to focus on that element and continue to drive more traffic and better returns.
2. Dealing With High-Quality Backlinks
Getting and giving high-quality backlinks is the most used SEO strategy and you can count this one as a risk among all. Backlinks means, featuring another’s a website link on its website so that by clicking that link the visitors can land on that website. Now, you must be thinking that why would one company feature a link to another company’s website and risk the web user leaving their page, right?
Well, you are not alone in this, all the companies do this. Since backlinks are a well-established part of SEO, and most companies use it to get as many as links they can. This helps in increasing the rankings and building the authority.
However, it not about being the one with most of the links record, sometimes you need to give little back. So yes, there is a little risk of losing a few web visitors by providing a link to other high-quality sites. But at the same time, you are showing Google your presence and how you are using the reference of the reliable sites to provide the best user experience to your users. And this is what Google-like, and recognize you as a reliable source of information.
This increases your rank and online reputation as well. When Google crawls over your site or visits another site on which your link is mentioned, it considers you a good source.
3. Enhancing Site’s Structure
Preferably, your landing page URL ought to be short, with just the organization name, for example, www.yourcompany.com.
Short, basic, brief, and easy to remember.
Ensuing pages, in any case, ought to have focused keywords and be progressively explicit about the content of the page.
Even so, you would not prefer to let the URL turn crazy. If they’re excessively long and descriptive, the web index will shorten their presentation with an [… ] after a cut-off point.
Though this might be a perfect time, or great opportunity to modify your URLs with an update of the site’s structure.
The risk, here, is that any sort of progress like this can affect your rankings. As you modify old URLs and 301 divert traffic to the new ones, you may see a few dips in user traffic and website rankings.
4. Overhauling Your Website
Once in a while, every website needs to get updated and redesigned. Website redesigning is one of the risky decision among all the SEO services, it may consume time as well. But, just like your body, your website also needs an update.
Whenever you feel something is wrong with your body or you are not feeling healthy enough, you change your lifestyle, compromise with your favorite foods. Though you know that this change can turn your life to something good, but may take time. Similarly, when you notice that your website’s structure needs a little bit of update and change, make a smart strategy for this and consider reconstructing it from the ground up.
More importantly, updating your website has a better chance of bringing in many more new clients.
5. Buy Expired Or Available Domains
Getting some domains with history and diverting them to your site can be a quick and simple approach to expand the number of significant backlinks adding some connection juice to your site.
There are some genuine risks with this method, however, so you should possibly do so when you know precisely what you’re doing.
The domain, for instance, must be identified with your business. It ought to be proficient and genuine, supposing that that space despite everything gets rankings and traffic, those guests will be diverted to your site. There is nothing more disappointing than showing up on a site that isn’t at all identified with your unique pursuit.
Likewise, expired domains that were loaded up with nasty substance and connections will be moved over to your site, making your site conceivably drop in rankings and get punished by Google.
SEO Risks To Avoid
1. Poor Doorway Page
Doorway pages are very simple to create in the batches to target specific keywords and keyword groups. However, professional and trustworthy SER services providers avoid doorway pages as a rule because Google dislikes them and also throw the penalty to the site that uses them.
According to Google, such pages should be reason enough for you to avoid this particular risk.
Google only lets the doorway pages slide only when they offer unique, clear, and valuable content as well as correct information to the site visitors.
2. Disallowing Neutral Backlinks
Having backlinks doesn’t mean that you can accept any kind of backlink. Bad backlinks can turn the game for you and it will not be going to be in your favor.
Neutral backlinks may not give your website the SEO boost it needs, but they also don’t affect your site. They won’t lead you towards Google’s harsh penalties.
3. Deleting Or Condensing Content
It might appear no big task to delete a page from your site, particularly the page having services or products that your organization has ended.
When a page is deleted, the keywords it once positioned for, are gone. Something very similar happens to the URL of the page, which additionally incorporates those page-specific keywords.
Rather than taking a chance with the loss of those rankings, consider keeping the page regardless of whether you’ve ended the item. You can inform your visitors simply by leaving a message on the page that diverts them to a similar page with a significant item or administration.
4. Using Exact Match Keywords
It might appear to be appealing enough to use your focused keywords as the anchor text for a link to your site. After all, you want your site to rank on the Google search result page for that certain keyword.
This practice was mainstream for SEOers in the past who had similar thinking. But, this training got misused by “dark cap” SEOers who utilized an unreasonable measure of accurate match keywords anchor texts to link to their sites – and the connections didn’t originate from the most authoritative sites.
Since, Google has worked a lot to stop this practice, because it doesn’t want it, users, get irritated by reading keywords and more keywords in every line. Google now punishes the website that overuses the keywords. So, don’t risk your website’s life upon this and avoid to take this.
5. Making Too Many Small SEO Changes
Well, updating content on your website is good, even Google also like and fresh and new content. However, constantly changing the content, website’s look and feel just for the SEO purpose, even a little bit, can never be missed from Google’s eye or visitors.
Making too many changes to your website or too often can raise the red flag for your website. So, try to avoid this risk, and only update when needed, but not too often.
Well, search engine optimization has its benefits and limitations, if not done right. Therefore, making a good strategy or taking help from professionals can benefit your website. Moving ahead with the right things, white-hat SEO, and a good strategy can turn this game in your favour. However, remember what SEO services you have to include and what not. You can take SEO risks with good policy.