For a small business owner, online visibility is as important as having a physical store because selling products online through websites gives tremendous opportunity to reach a massive customer base.
Moreover, a well-managed SEO campaign can bring you a lot of sales and revenues through your website, which could sum up to 60% of the total sales. Isn’t it massive? That’s what has made many small business owners sell online and increase their reachability.
If you are a small business owner, then you need to take care of your finances, staff, sales, and marketing, and sometimes the necessity to look upon another sales channel lags behind in the list. This guide will help you decide on launching yourself online and how SEO can help you grow your business. Let’s dive into insights.
Importance of SEO in Small Businesses
1. Increase Sales Through SEO
As a business owner, you would want to spike the profit graph, and to do that, you will need to increase the sales. SEO helps you increase online visibility and connects you directly to qualified customers. It also saves your money, which otherwise needs to be spent on marketing campaigns or ads on TV channels.
SEO will bring you twice the sales and profits as compared to offline marketing, which makes SEO the most affordable marketing strategy. The added advantage includes you can target the customers who are seeking your services.
All these reasons have made SEO the best asset, which, if used correctly on your website, will generate huge sales revenue in comparison to other sales channels.
2. Interactive and User-friendly Websites
SEO is not only about optimizing for search engines, but it also means providing a user-friendly and highly interactive website. The neat and well-structured website will give a good impression on the prospective customers and increasing the conversion rate exponentially.
You can add the relevant blogs, articles, product comparisons, and other informative contents on your website to increase the chance to rank on SERP. Google loves high-quality content and gives preferences to sites with excellent SEO and high on information.
3. Builds Brand Image
Another benefit of SEO is building brand image and awareness. Customers trust those websites that appear on the first page of search engines, and SEO can help you top the charts.
As per the research, the website ranking at the number one spot gets almost 33% of the traffic share while the one at number two spot gets 18%, and the traffic degrades from there. Now you can calculate the revenue you can earn while appearing at the number one spot on the search engine result page.
Moreover, if you are a new businessman and want to build your brand image, you can also use the SEO to bring you under the notice of billions of customers on the internet.
4. Levels The Playing Field
Take an example of two small businesses that deal in the same segment, have almost the same turnovers, and works under the same industry. But one is having an optimized website while the other one has non-optimized. Who, according to you, will generate more sales? Yes, the answer is an optimized one because he has more chances of being visible in the search engine than another one.
This way, SEO provides an equal opportunity to everyone; it’s up to you whether to avail it or not. Remember having an optimized website increases the chances of attracting 33% of website traffic.
5. Inexpensive Marketing Strategy
With a marketing strategy, you would mean those bulky board meetings where everybody is headhunting to increase sales and revenues, but today it just means to be online and hire a good SEO team.
Search engine optimization is relatively less expensive than any other marketing strategy around the world, and its impact lasts long for several years. However, with time, you will need to update your SEO strategies as per the market demands.
To start with, you can create a structured website with good site navigation and user-friendly page design. And you can also hire a specialist who will help grow your digital and increase the revenue through sales.
These five reasons will help you decide whether you need to present digitally or not. With adequate knowledge and guidance of SEO, you can also take yourself online and generate significant sales and revenues. SEO empowers everyone an equal opportunity, and this strategy will also help you build your brand image and highlight your USP in front of all the prospective buyers.