SEO For Real Estate Business- Your Competitors Don’t Want You To Know These Tips!

Published by Sofia ,

SEO For Real Estate Business

If you are thinking that there is no need for SEO For Real Estate Business then you couldn’t be more wrong about it. If you wish to have more leads then Local SEO Services are going to help you to reach your goal. We will be sharing some tips with you that you can use for on-page and off-page SEO to have an edge over your competitors.


On-Site Indicators For SEO For Real Estate Business

We use a number of factors on the website and of the website to tell Google what our website is all about. The traffic our website gets depends on how well we work on both factors.

The on-site indicators are the elements that you can control on the website like the pages, links, blog posts, and text. You REALLY need to work on them because they will decide if you show up on the SERP or not. The on-site indicators for SEO For Real Estate business are:


Real Estate SEO Keywords- Keyword Placement

You need to create a list of all the keywords that you wish to rank for in the searches. Once you have the list, you should have pages for all of them. You need to make sure that you have the keywords in:

  1.  URL
  2. Page Title
  3. Image Title
  4. Image ALT Tag


Several Times In The Main Content

The people are searching for you on the internet but if you don’t make these amendments then the chances of you showing up are going to get reduced.



Keyword Percentage

You need to be careful when it comes to the density of the keyword. Just because you want to add your keyword in the content body, it doesn’t mean that you are going to add it twice in every line and clutter it. You can keep up to a 2% ratio because if you go higher than this then it will be considered as a part of Black Hat SEO.

This is so because it will appear to be unnatural. You should write with the flow rather than worrying about inserting keywords. Once you are done writing, you can read it and add keywords wherever applicable.



Use Keyword Synonyms

Gone are the days when Google used to show up results with only exact keywords. Now, it shows words that are not just the same but answers the query as well.



Local Address Schema

If your website doesn’t have an embedded Google Map on it then you should have one. It will help Google to determine the location of the business. It also helps Google to confirm that your website is authentic. You can also use it to help Google to verify your address and location.

If your SEO Services Provider has built the website with WordPress then there are a number of free and paid plugins available that can be used to enter the correct Meta language into the website.



Phone Number Format

You need to ensure that the phone number is the same throughout the web. It is so because Google wants to give its users authentic information. This is the reason why they use the phone number to cross-check all the different listings that your business has.

You need to ensure that the phone number uses a dash so that the web browser can dial the phone number with a single click.


Internal Linking For SEO For Real Estate Business

Linking is one of the most essential parts of SEO for the Real Estate business. It is useful to link to at least a minimum of 5 other blog posts or pages on a single thing that you write and publish.

This gives the users an easier way out to look for more information about the related topics. It also allows search engines to find older blog posts. However, you just wouldn’t want to link anything. You can use the keywords that the post you are linking to is about. Some tips that you must keep in mind for SEO For Real Estate Business are:



Dominate It With Neighborhood Post And Pages

You can link to the neighborhood posts from all the new blog posts. They are static and don’t change throughout the years. When you publish something new, you can link to them with the right anchor text.

The aim of these posts is to make you the expert in these areas.  That means they should be long and have as much text as you can gather.  You can consider 1,500-2,000 words per neighborhood. After that, you can use internal links to these pages to show Google how significant they are to a website.



Stay Consistent

We all know that there are millions of websites that are trying to get Google’s attention in order to rank. If you want to stand out and want Google to pay attention to you then you should be consistent when it comes to creating the links.

The mistake that a number of real estate websites make when doing SEO is trying to rank for too many keywords. Set up a page or post for terms you want to rank for and be steady about it.



Link To Old Articles

When it comes to linking, link to your oldest article when you write new blog posts.  There are usually 2 areas that you should not link to the Homepage and the contact page.  These two pages contain static information and you would want visitors and search engines to find deep pages.


Client Reviews- Main Tip For SEO For Real Estate Business

Reviews have the potential to make or break a business because even if the reviews are anonymous, they still have the potential to influence a person’s decision.

If a certain product has negative reviews then it will automatically form a negative image in the reader’s mind too without using the product even for once. The reviews also hold a great deal of importance when it comes to SEO for real estate business.

Realtor-specific websites like Trulia and Zillow are a great place to get reviews. The other platforms where you can get reviews from your existing clients are mentioned below!



Google Reviews

Google reviews play a huge part in getting a higher rank with the local map searches. However, you should keep in mind that you need a high number of reviews and the reviews should belong. They will help you to rank higher.

The most important part of all of this is that a great number of reviews lead to social proof.  The more people review your website; the more people will be willing to do business with you.



Yelp Reviews

Yelp reviews might be tough to get but they are surely worth it. Yelp pages usually show up high in the search results and you will be rewarded if you get reviews here.



Testimonials On The Website

This is one of the best ways to show off that your clients are happy with you. The best part is that you are responsible for what goes on your website and it can do wonders for SEO. This will also help you to validate your website to the visitors.

If you focus on both on-site and off-site indicators, you are surely going to get better results when it comes to SEO for the Real Estate Business. If there is anything else that you would like to know then you can connect with us.