The SEO industry is booming; getting services worth your money is essential. SEO writing requires superior analytical skills and high-quality copy skills. SEO content marketing is an amalgamation of both data science and art. SEO copywriting is another form of content writing aiming to convert traffic into leads and sales.
SEO content writing is the practice of implementing keywords and key phrases within the content. It is the process of planning, creating, and optimizing content with the primary goal of ranking in search engines. Good SEO practices will keep the user experience and page experience reasonable.
Why is SEO content writing important?
The primary purpose of writing good SEO content is to help the content rank higher on Google. Therefore, the page will not appear in the first few search results if the content doesn’t fair well on search engines. But why is it important to land on the first page of search results?
It is known that most users don’t proceed further from the first page to get answers to their search query. Additionally, the click rate can increase when the content ranks on the first page and moves to the top. Therefore, the first result on the first page has a higher (clickthrough rate) than the other results.
Writing for SEO is a marketing technique that will keep the life of your website sustained for the long run. In the end, good SEO content will keep working for your website even after pairing it with other marketing strategies.
Ten best practices to implement for your SEO content writing
As SEO and content go hand-in-hand, you should be able to make your content go further and enhance your SEO efforts simultaneously. Some of the best practices that you can use for SEO content marketing are:
1. Give priority to your audience, not search engines
With all these SEO rules, it can be easy to forget that the user searching on Google is genuinely looking for an answer. Therefore, you should write your content for the audience, not search engines. The best way to improve ranking is by writing high-quality blog posts.
Not all content should focus on your products and services. In fact, the content should appeal to your target audience’s interests and answer their queries. Writing good-quality and informative content will keep your SEO game strong, despite the performance of your competitors.
2. Use headings for your benefit
Headers are the most crucial part of the content you create. These heading help crawlers on Google and other search engines understand your content and its segmentation. Skimming through your content becomes more accessible for crawlers when you have your headings and subheadings in place.
The subheadings should summarize the body’s content and include high-intent keywords. Additionally, when you use those keywords your target audience uses, you get a better chance of landing in the SERPs.
3. Optimize content for featured snippets
Featured snippets on Google are the most direct answers to search inquiries. These snippets can be seen as a concise, bulleted list of the process. To earn a featured snippet on Google, you should be able to answer the question thoroughly and succinctly.
4. Use keyword-rich phrases
Use relevant and high-density keywords throughout your content to let search engines and readers know what your content is all about. A word of caution here is not to overuse keywords as it can irk the reader and result in search engine penalties for keyword stuffing. Instead, ensure that the keyword you use fits the context organically and adds value to the content.
You can also gather more exposure to your content by including keywords in the meta descriptions. Meta descriptions are pretty helpful for Google crawlers and can boost your rankings. The description can use one to two keywords and should be compelling enough to stand out from the crowd.
5. Add alt text to images
Make sure to add alt text to any image you add to your post as a feature or a body image. The alt text describes what is happening in the image. This feature is helpful for both search engines and visually-impaired people. Interestingly, even if you use a stock picture, you can build a narrative that aligns with the context of your post.
Social media channels can promote and take your reach to higher levels. You can post the content on social media platforms and other forums using engaging descriptions and adding call-to-action. Incorporate a share option in the content so readers can share the link with others if interested.
In your blog post, take chances to link externally. Linking to a high authority website not only broadens the knowledge pool of your readers but also lets them know that you have done your research. In addition, well-researched statistics from reputed websites can provide a firm foundation for your content and build your readers’ trust.
8. Aim to write longer posts
You may think shorter blog posts are the best sources to garner your reader’s attention, but it’s the other way round. Changing Google algorithms now reward longer and more informative content but penalize thin content. A rule of thumb that you can follow here is to have at least 1,000 words of high-quality content.
The downside of longer posts is that they can overwhelm your readers. The trick here is to break down the content into subsections so that your readers can navigate quickly to different sections and understand the content. In addition, using bullet points will make the content more digestible, especially on mobile devices.
When you link the content to other posts or pages on your website, you are helping Google to create an accurate sitemap of your complete website. As a result, your audience gets to see more content by you and establish you as an authentic source of information.
10. Compress images for fast page load speed
Images go hand-in-hand with content in blog posts. But if you use heavy images, then it can drastically affect your page speed and user experience. There are specific applications where you can compress images without compromising their quality. Google also rewards those pages with fast loading speeds as they provide the best user experience.
Wrapping up on SEO content writing
You might know what content to write that your audience likes. However, it is time to write content that both audience and Google will love, as both SEO and content are essential pieces in the puzzle. It will take time and hard work, but you will soon see your page at the top of Google search results.