Keeping track of where you stand in the rankings and spending a significant amount of time on keyword research is a time-consuming task. You could easily spend an entire day on such a task. What’s the best way to get around this and save some time? For you, SEO automation may be a viable option.
On the market, there are a number of SEO automation tools that will speed up all of the processes. These platforms allow your company to be more productive while also reducing headaches. 82 percent of marketers agree that SEO’s effectiveness is increasing.
What is SEO automation?
SEO automation, as the name implies, is the process of automating repetitive or simple tasks.
To simplify your campaign, SEO automation is the process of systematizing SEO tasks using tools or software. When you use SEO automation, you can cut down on the amount of manual work you have to do for your campaign and speed up time-consuming tasks.
While you won’t be able to automate every aspect of SEO, you will be able to automate some tasks to help with efficiency.
What SEO Tasks Can You Automate?
You can easily automate typical, time-consuming, repetitive tasks. Some of these tasks while implementing SEO on a website include:
- Racking of Google rankings.
- Identifying and resolving technical issues
- Ascertaining that the content is keyword-optimized.
- Internal link structures are being examined and strengthened.
- Keeping track of toxic backlinks.
A significant portion of this work should be automated with the right tools; you just need to find them.
Freeing up these tasks allows your team to focus on project components that make a real difference.
5 SEO Automation Tools
Now that you know what your SEO campaign can automate, it’s time to look into SEO automation software to help you simplify the process. Here are the five most useful tools you can use.
(SEMrush) is a popular tool for organizing and automating the search engine marketing campaign for your website. It can help you identify keywords that your competitors rank for so that you can rank for them as well. Because keyword optimization determines where your site appears in search results, you must incorporate relevant keywords on your pages.
SEMrush is an online tool that allows you to track your site’s performance and see how it ranks in search results. You can see your competitors’ top-ranking keywords and determine whether or not you’re using them on your site. SEMrush also allows you to track your domain’s position and how it compares to other sites.
2. Screaming Frog
With Screaming Frog, you can crawl your site to learn more about what’s preventing it from performing better in search. This web crawling tool checks for SEO issues and can identify common problems that impede your site. This is a great option if you want to invest in SEO marketing automation.
- Broken links
- Audit redirects
- Duplicate content
- And more
This tool will also examine your page title and metadata to ensure that it is search engine optimized.
The best part about Screaming Frog is that you can schedule crawls so you don’t have to take the time to do them yourself.
Monitoring your site can be a time-consuming task, but with this SEO automation platform, you can easily monitor your site and understand—- how you can improve your SEO?
Backlinks can help your site rank higher in search results, so using a tool like Ahrefs can help you improve your SEO. This backlink analysis tool allows you to keep track of —how well your website performs in search results? You can see where your site ranks, who links to it, and more.
You can use Ahrefs to find potential backlinking opportunities for your site and to set alerts for specific actions, such as site changes or new features.
- New keywords you rank for
- New backlinks to your site
- Lost backlinks from your site.
- Brand mentions of your business
4. SE Ranking
SE Ranking is the next SEO automation tool. It enables you to complete multiple SEO tasks without putting in a lot of effort.
This tool can assist you with the following tasks:
- Backlink monitoring
- Keyword research
- Monitoring rankings
- Website analysis
SE Ranking is useful for an SEO automation platform because it shows you —how to improve your search engine ranking?
This automation tool requires a lot of data. When you use SE Ranking, you can collect information on the following topics:
- Technical errors
- Meta tags and headers
- Website load speed
- Internal links
Social media has no direct impact on rankings, but sharing your pages on social media has an effect on the traffic you drive to your site.
You should do social listening, which is the process of monitoring what users say about your brand and how they interact with it? SentiOne can assist you with this, and it is completely free to use in order to optimize your social media presence for search engine optimization.
SentiOne is a social listening tool that assists you in locating bloggers and content publishers who are familiar with your brand. It allows you to connect with them and earn backlinks for your business. If your brand is mentioned, you can see what they post about you and decide whether it’s worthwhile to contact them with relevant content.
What are the 3 stages of SEO automation?
Beginner: Data collection
Pulling data sets together is the first step in beginner-level automation.
Data aggregation and collection is a crucial parts of your SEO maturity. This task is simple to automate and can include items such as:
- Rank tracking
- Reporting and dashboards
- Site crawl data
As a beginner, you can start your automation from here.
Intermediate: Automated insights
As SEO automation advances, SEOs will be able to focus their efforts where they are most needed. They automate the technology to surface site-specific, actionable insights for them.
This starts with AI-based alerts: you will receive a notification if the AI detects a significant rank change or if a critical page element is modified or deleted.
Some examples include the following recommendations and actions:
- Technical audits
- Content analysis
- Log-file analysis
- Backlink analysis
- Keyword research
- Page and rank change alerts.
Advanced: Scaling execution
Execution, implementation, and testing are the next steps in SEO automation.
Everyone agrees that the most difficult challenge in enterprise SEO is the speed with which it can be executed and implemented at scale!
New technologies are ushering in an entirely new era of SEO. Nowadays, online searching is becoming more popular and the role of SEO is increasing. SEO automation is essential in SEO management. If you are looking for SEO services, please get in touch with us. We are one of the best SEO management services and are always available to handle your SEO needs.