When you think about optimising content for SEO, what is the first thing that comes to mind? Keywords and keyword density will be the answer. You’re probably wondering what the right keyword is and how many times you should use it. If you have the same idea, you’ve come to the right place. In this blog, we will talk about keywords and how often they are used. The full post will explain everything.

What Is Keyword Density?

Keyword density is a ratio or percentage of the total word count that shows how many times a keyword appears on a page or in a piece of content. This is also sometimes called “keyword density,” which means how often a certain keyword shows up on a page.

How important is keyword density for SEO?

Keyword density is a minor ranking factor for modern search engines. To ensure search engines comprehend your material, include your focus keyword(s) in the Title tag, Meta description, H1, body, alt tag, and internal links. Off-page variables like backlinks and anchor text play a vital role in search engine indexing and ranking.

What is the formula for keyword density?

There are two common ways to figure out how many times a keyword is used in a blog post or web page.

1. The Classic Way to Calculate Keyword Density

The best keyword density percentage is one of the most common questions about keyword density.

A formula can be used to figure out the keyword density:

Formula for Keyword Density calculation= ( KR / ( TW -( KR x ( NWK-1 ) ) ) ) x 100

KR = the number of times you used a key phrase.

NWK = how many words are in your key phrases

TW = number of words in the text being studied

Example: Your page has 500 words and your keyword is used 5 times by using the above formula. This gives:

5 / 500 = .005

This number, when multiplied by 100, gives you a percentage, which in this case is 1%.

2. TF-IDF method to calculate Keyword Density

TF-IDF measures keyword density more accurately than TF-IDF. This statistic is used in information retrieval and text mining to determine a term’s importance. Search engines may employ variations of TF-IDF to Measure a page’s relevancy to a user’s search query is important, but many other SEO elements are also important.

What is a good keyword density for SEO?

Even though there is no exact percent score for the ideal keyword density, a good rule of thumb is to stick to a 2 percent keyword density to rank higher on Google.

Also, you should never use too many keywords on your site because it will hurt it and could get your site penalized.

How to improve your keyword density

If you don’t use your key phrase enough, use it more. Make sure what you write makes sense. Focus! When a key phrase is used too often, it has a high density. Text that might be spam.

Synonyms help cut down on repeating words. Synonyms have no effect on your keyphrase density score, which only looks at your main keyword. If you’ve used the same words too much, try this. 

Check how the keywords are spread out in Yoast SEO. If you put in synonyms, it highlights your emphasis on keywords and their synonyms. 

You can tell if your keyphrase is used enough by looking at the terms that are highlighted. To ensure that you don’t stray from the subject at hand.

How many keywords should I have in my content?

Keyword density has no hard-and-fast guidelines. A timely, syndicated news item may need fewer keywords than an evergreen blog post to rank highly.

Unofficial guidelines can aid with keyword targeting.

SEOs recommend one keyword per 200 words. In other words, a 200-word paragraph should contain only one keyword. One keyword per 200 words of material is regarded as an acceptable SEO guideline. You can “safely” incorporate more keywords than this without being punished by Google.

What is Keyword Stuffing?

Keyword stuffing is repeating the same keyword so often that it looks odd.

Previously, keyword stuffing made publications difficult to read and comprehend. Now, search engine algorithms can recognize these unusual patterns and prohibit the website from search results.

Keyword stuffing is what happens in the following situations:

  • Repeating phrases
  • Out-of-context words
  • Unrelated keywords
  • Unimportant phone number lists
  • Cities and states a website is seeking to rank for
  • Repetition in page code, meta tags, alt attributes, and comment tags
  • Text hidden from readers yet visible to search engine crawlers.

Keyword Density Analyzer

You can calculate keyword density by adding up the word and keyword counts on each page of your website, but this becomes time- and resource-intensive as your site grows.

There are tools that make this process easier. Possible choices include:

1. SEO Review Tools Keyword Density Checker

This browser-based tool checks keyword density. Enter your site URL or page content and complete the “I’m not a robot” captcha. This tool doesn’t offer the in-depth statistics of others, but it’s a good approach to checking keyword density.

2. SEOBook Keyword Density Analyzer

(SEOBook) Keyword Density Analyzer is free but requires an account. Along with keyword density statistics, this tool enables you to search for your target keyword in Google, collect data for five top-ranked pages using the same phrase, then analyze them.

3. Semrush’s On-Page SEO Checker

Semrush’s strong on-page SEO checker includes a keyword density checker. The program features automated SEO checkups and reports, title and metadata assessments, backlink prospecting tools, and in-depth site crawl, scans, and reports. It compares your keyword density to your competitors’. It costs $119.95/month.

Summing Up:

Keyword density is important, and if you put too many keywords in your blog, the search engine will penalize you. I think it should be clear now how to use keywords and keep the right keyword density. If you want a good SEO service, you can get in touch with us.