Most websites want to rank well in SERP. But, sometimes, ranking on top of SERP can become difficult when one uses common, general keywords. Search engine optimization can benefit from using “long tail keywords.” Consider this, new or small businesses face this problem as they have no clue how to get on the top ranking with general keywords.
An SEO service can include long-tail keywords in your websites to increase your website’s traffic and conversions. However having said this, the use of the appropriate long-tail keywords is not easy as it sounds.
Considering these aspects, we have explained everything you need to know about long-tail keywords. This includes “what are long tail keywords”, “identify long tail keywords”, and many other features.
What Are Long-Tail Keywords?
Long-tail keywords are phrases that are not as often searched as other, more popular ones; typically, this is because they are very specialized. The majority of long-tail keywords are at least three words in length. However, the length of a keyword does not determine whether it is deemed long-tail or not.
Long-tail keywords are often simpler to rank for than broad-based keywords, commonly referred to as “head keywords.” If you have a new website or are not already highly rated, it may take years to achieve the top position. Naturally, this would require a great deal of effort and continual development.
Why Do SEO Services Lay High Emphasis On The Use of Long-Tail Keywords?
Over 70% of searchers use long-tail keywords. This is becoming more common as people use voice search more. People now ask Google questions in the same way they would ask a friend. That’s natural language. Using long-tail keywords increases the likelihood of attracting these people to your website and starting the buyer’s journey.
Long-tail keywords are more precise due to their short word count. This benefits both users and site owners. Brands get more targeted traffic that is more likely to convert new consumers. Customers are also happy because they get information that is more relevant to their goals.
Long-tail keywords are less competitive since they are more specialized. Brands can better tailor their particular keywords for consumers.
Identification of “Long-Tail Keywords
Professionals in SEO and PPC categorize keywords into three broad categories depending on their popularity and specificity. To clarify, long-tail keywords are divided into three categories: the “head,” the “body,” and the “long tail.”
Head terms, also known as “short tail,” are often one- or two-word search phrases with no obvious meaning.
Body phrases are somewhat more precise and often include a greater number of words. With the addition of more terms to the search query, you may begin to get a better understanding of the searcher’s purpose.
Long-tail keywords often include three or more words, have a lower search volume, and reflect the searcher’s particular circumstance or purpose.
How To Find Long Tail Keywords?
Depending on the subjects covered on your site and the number of pages, you’ll require long-tail keywords. Long-tail keywords may be discovered utilizing a variety of SEO techniques. You may apply filters for word count, keyword difficulty, and loudness, among others. Based on the term provided, the SEO tool produces a list of extended search phrases. This method enables you to “identify long tail keywords.”
Example:– Take “cabbage plant” as an example. Body phrases include “cabbage plants for sale” and “how to grow cabbage.” A long-tail keyword could be “why are cabbage plants rotting.” While search traffic is modest, the conversion rate is very high.
Necessity of Long-Tail Keywords in Digital Marketing
The increased conversion chance is due to the fact that a long tail term is often more precise and simpler to comprehend why someone is seeking it, as opposed to attempting to guess the many reasons for a query with large monthly search traffic.
As a result, it is simpler to precisely target a long tail term using a marketing landing page.
From an SEO standpoint, prioritizing longer, more precise search terms makes it simpler to establish a website’s authority in order to eventually rank for more competitive keywords with higher search volume and prospective visitors.
Why Should You Use Long-Tail Keywords to Increase Traffic and Conversions?
In comparison to single-word searches, long tail keywords generally have lower search volume, less competition, and lower CPCs. By focusing on long-tail keywords, you may attract people who are passionate about your site, product, or service.
Long-tail keywords are readily rankable. There is a lot of competition for common head keywords, but considerably less for specialized long-tail keywords. For example, ranking for “soup” is difficult, while ranking for “fresh tomato soup restaurant Chicago” is much easy.
Second, since long-tail keywords are often very precise, someone who looks for one is almost certainly ready to make a purchase or commitment. They already know what they want; all that remains is for them to locate it. On the other hand, someone who looks for a broad term may be doing preliminary research or considering their choices. The first of the two searchers is the one you want on your site.
Long-tail keywords can help you get more bang for your advertising dollars if you utilize Google Ads. Competitive keywords often have a high cost per click, while keywords with a lower search volume or competitiveness cost less and are more focused.
Long Tail Keyword Benefits For SEO
Long-tail keywords provide a number of benefits, including the following:
- Reduced volume of searches
- Reduced competition
- Reduced CPC
- Increased conversion rate
- Consider each of those issues in more detail.
How To Use Long-Tail Keywords?
Now that you understand why long-tail keywords are important, how can you begin using them? Unfortunately, there is no one-size-fits-all method for identifying long-tail keywords that can generate traffic and conversions, and you may need to experiment with many phrases before finding one that performs well.
However, there are certain rules you can follow in order to generate effective lists of keywords to test; let’s have a look at each one.
1. Recognize Your Distinct Selling Proposition (USP)
To begin your search for profitable keywords, consider your company. Consider what makes your product or service distinctive in terms of desirability or utility. Who is in need of what you’re offering? What makes you different from your competitors?
Consider these distinct advantages while selecting long-tail keywords. In an ideal world, your keywords would emphasize what you do best and how you differentiate yourself from the competitors. These variables will assist you in reaching searchers who are looking for what you’re offering. Bear in mind that the more unique the content, the less views there will be, but it is the conversions that count.
2. Identify the Needs and Desires of Your Target Audience
Your prospective clients have requirements and desires; you must ascertain them prior to proceeding.
- Which questions do they need answers to?
- What are people’s aches and pains?
- What solutions do people need from you?
- What factors do consumers examine before investing in your product or service?
Frequently, your sales team can address the queries. Anyone in your company who interacts with consumers or clients has valuable information. Make a list of possible responses before proceeding to the most critical stage, research.
3. Conduct Keyword Research on Long-Tail Keywords
You understand your unique selling proposition, your consumers, and their requirements and desires, but this is insufficient. Following that, you must do research to ensure that the terms you use to attempt to reach new consumers are the same terms they would use in a search.
Additionally, keyword research may assist you in identifying similar terms that you may have overlooked, as well as determining which keyword variants your rivals employ. Let’s take a look at several methods for doing keyword research.
4. Bear in mind the user’s intent
After you’ve compiled a list of potential long-tail keywords, look through them again and consider why people would search for those phrases. What do they hope to discover? Which step of the purchasing process are they now in? When you include your keyword into your website’s content, ensure that it contains the information that searchers are searching for.
Whatever you do, avoid using long-tail keywords that are not relevant, even if they seem to be simple to rank for. Visitors will get irritated if your website or product does not immediately meet their requirements upon arrival.
Long tail keyword research should account for a significant portion of any content marketing plan. Once you’ve integrated the keywords into your content, you’ll be able to match the intent of the user. Importantly, you can provide an excellent experience for your visitors. You may achieve substantial benefits for your website via the language they use to search. This would benefit your website substantially. If you want further help on long-tail keyword research, you can contact us.