Google is planning to update its Search results interface to display the map differently, emulating a local pack design that better suits desktops.
In addition, Google has been testing a new layout for the Local Pack interface over the last few months, and finally has now officially announced that the change will be permanent.
The Local Pack is an unmistakable part of the local search results. It includes the top three businesses for a local query, just as a map pinpointing the location of each. Being highlighted here can have a gigantic difference on local business web traffic and sales.
A Google representative said “We’re continually investigating ways to connect people with the helpful information that they’re seeking.
We’re presently carrying out an update to the Search interface on the desktop so when individuals look for places or businesses nearby, similar to ‘parks near me’ or ‘restaurants near me,’ they’ll effortlessly see local results on the left and a map on the right.
We anticipate that this should be extensively available over the coming weeks.”
Google has been testing this new design for a while at this point and simply this week, we saw a spike in the number of individuals seeing this new design.
Truth be told, we’ve been seeing it ourselves in the course of recent days. So we requested that Google to confirm the rollout and the search company has confirmed it.
Anyone seeing local pack ranking changes over the last week? https://t.co/Z9tgapoL1l
— Joy Hawkins (@JoyanneHawkins) December 8, 2021
Why Do We Really Think About It?
Expecting you or your clients to see a great deal of traffic and business from the Google local results, you may see changes to that traffic. The local results are presently higher up on the desktop search results page, with the map being moved from the top to the right side of the page.
We likewise as of late saw some local SEOs talk about as of late seeing changes to their local search traffic. We speculate it was a local ranking update, however it likewise may be related to this design change.
Regardless, check the questions that you rank well for in your Google Business Profile insights and perceive how they show up in desktop search. It may mean pretty much traffic, depending on the design change and placement of your local listings.