The first step on the ladder of ranking a website is getting crawled by the crawlers (bots). Now, the question is, how would you know whether your website is crawled? Further, what can you do to make it crawl faster? Learn what Google crawl rate is!
This is one such factor that helps you understand your position online. Once you know the tips mentioned in the guide and get google to crawl your site faster.
Are you ready? Let’s dive into it!
What Does it Mean by Google Crawl Rate?
Google crawl rate is the number of times the google bost (crawlers) visit a website per second.
Often, it is easy for Google crawlers to visit pages that have crawled earlier. In addition, many website owners submit a list of their website pages called sitemap to increase the Google crawl rate.
What is the purpose of crawling a page?
The purpose of crawling a page is to identify and understand its utility on google search. The Google bots or crawlers crawl the website and see what’s on it, including text, non-text and visual content. Further, it determines its purpose and shows them in google search query results.
Here, a factor named google crawl speed plays a critical role. The faster the crawl speed, the better Google understands a site.
Major Google Crawlability Issues
In order to get Google to crawl your site, you need to identify the restricting factor hurting its crawl rate. The primary issue is with your website’s authenticity.
If your website doesn’t have sufficient quality inbound links, it will be difficult for crawlers to find your site.
These crawlability issues are the reasons that, once eliminated, will eventually help increase your site.
1. Added too many URLs
If you have added too many URLs to your website, it generates a spider trap. Suppose Google crawls your page and finds 10 URLs but then finds another 10 URLs on each URL, as a result, gets 100 URLs. This is a trap, and it will go on.
Hence, do not add unnecessary URLs to your site or page. It may distract Google bots and diversify its focus.
2. Server speed is slow
A site server is slow when rich content is on the page, such as text format, images or video, or slow server. In such a situation, google crawlers crawl slowly not to break the flow.
3. Errors on a website (code)
Do you have many errors on your website or website code? Make sure you eliminate them, or the google crawl rate will decrease.
You can use Google Search Console and access logs to see which errors are present on your website.
Tips to Increase Google Crawl Rate Faster
Crawl speed can get faster through the google search console. Not only does the console help find errors on websites, but allows you to request indexing faster.
However, here are a few crucial steps or tricks you can apply to increase the google crawl rate.
1. Improve the Robots.txt file
On a website with a lot of content, you must want some content to stay not indexed. For that, use the robots.txt file. It will restrict Googlebot from crawling those pages or content.
Similarly, robots.txt pages can also prioritize pages and prevent them from getting bombarded with requests.
2. Keep SEO Tags Free from Errors
Set these tags right to get Google to crawl your site in a specific way:
- Noindexed Rogue Tags: These tags instruct search engines which pages are left from indexing.
- Canonical Tags: This tells Google bots to crawl to prefer a particular version of a page.
3. Keep Your Website Content Update
Content is one of the pivotal parts of Google indexing. When a user types any query, the google bots search for its answer and go through the website’s content to find it.
Thus, if you regularly update content on your website, the chances are high that Google bots crawl your website. It increases your chances of showing on top google search results.
4. Improve Site Load Time
If your website has heavy elements and takes more time than average, the crawlers move to another site. It is because the crawlers are limited to crawling any page.
Hence, a website with too much information on a single page causes crawlability issues. To escape this, create smaller pages with fewer images and graphics.
5. Optimize Images & Videos Content
As mentioned above, the crawling speed decreases if pages take more time to load. One of its reasons is high pixel images and large videos.
Further, it always provides alt tags with images and videos. It helps Google crawlers understand the relevance of this content on a page. As a result, it can even show your images or videos in image or video results.
6. Use Ping Services
Ping services are equivalent to waving a flag and telling google crawlers to check your new content. It is a professional practice followed by many. It can make a notable difference in how quickly your site gets crawled and indexed.
However, there is no guarantee of expected results as it varies from site to site.
Also, Read: What is Indexing in SEO
As per Google, crawl rate is a ranking factor but is necessary for being a page (content) in the result. Thus, ensure that all your pages, blogs, and other content you want to crawl gets noticed by google bots. For that, you need to perform professional SEO practices. Getting placed on a Google SERP encased Google crawl rate. Therefore, you must consider hiring professional SEO services and, more importantly, be patient about the result.