Google launched its 4th latest core algorithm update on 24th September 2019. It is called September 2019 core update. 3rd algorithm update of 2019 like all other core updates is presenting a good collection of ranking data at the niche level. Here, let us see what data declares some important data about September 2019 core update’s scope, and effect.
The Scope of Google’s September 2019 Update
According to the rank risk index, the update finished on only two days. When the index did display sharp levels of the rank fluctuations, those levels were not extremely high. Indeed, the unconfirmed update that Google launched a week previously was both longer and displayed sudden improvement in the rank fluctuations.
The main focus of the update was on your money your life (YMYL) sites. As Medic update and beyond, there was a clear roll towards YMYL sites.
The update on YMYL learning becomes the manifest as you go down the SERP. When you look at the top five and ten results. There is a big difference and volatility increases observed within the health & finance niches in the comparison of travel and retail industries. Google Core Algorithm always changed quarterly or after some time of interval.
The Finance Industry displayed broad rank fluctuations from the 1st result and on. When we compared to its YMYL matching part, finance websites. Health niche displayed more unpredictability at 1st, 2nd and 3rd ranking positions during the September update.
The Comparison Between The Google Core Algorithm September 2019 Core Update To June 2019 Core Update: –
Doing the comparison between both core updates is an important factor because it assists to give a bit viewpoint. When we compare both facts, September update was extremely little impactful rather than June core update. It is very clear from the data that the June core update was very powerful.
The September update presented us with rank volatility rather than June update when seeing at the top five and top ten results. We can make a keen observation of both updates, so it will be easy for us to check the ranking volatility. The major gap between the two updates for the abovementioned metrics ranges from small to marginal. The major difference between a 55% increase observed in the rank volatility within the travel niche during September in comparison to a 54% increase during the update for a similar niche is statistically inappropriate.
The similar thing cannot be stated for the volatility observed at the top of SERP during the June core update. In all the cases, seeing both at Travel and health niche, the volatility increases observed during the June update, and be more important than seen increases during the September month. Here, at the highest of the SERP, the gap in improved volatility between the two updates is 18 factors at its widest point.
What Is The Analysis Of Google Core Algorithm September 2019 Core Update?
In the distinctive broad core trend, Google confirmed that update but provided a few details on what has changed distinctively. Importantly, a broad core update takes place, when Google pulls its algorithm with the aim of coming back more relevant search results to its users. Even though they promote the update as general, we are observing an average of a 20% drop in the traffic for those websites impacted by the September 2019 update.
For rankings recovery, Google has repeated its former statements about broad core updates. They are usually, they are not focusing on any particular thing rather than it is an update to the Google algorithm as a whole. The outstanding way to make sure your website is not negatively affected is to continue to publish top quality content. Without more detailed guidance from Google, smart marketers are left to work out why some websites are hitting hard by the Google September 2019 core update.
Google May Refine The Terms On Which Websites Are Ranking For: –
Seeing at detailed reports, it shows that a lot of pages are losing the ranking on the keywords especially long-tail keywords.
In several cases, there was no alternation in the ranking position for high terms. In its place, it affected long-tail terms that did not certainly match with the page. It shows that the algorithm reduced the terms and refined them to better search intention.
Importantly, it shows that the keyword ranking stayed similar for the positions 1 through 3, and 4 through 10, but the dropped for long-tail positions. Indeed, we have observed cases where keywords ranking on the first page improved in the position, while total keywords reduced.
You Can See An Instance Here: –
This report displays that keywords in the top places are stable, but keywords in 21+ positions have lost the ranking. It could be the major cause of Google attacking longer keywords. As you know that Google attempts to match the keywords closely with user intention.
Results display an obvious loss in the ranking for keywords. These keywords are not associated directly to the content on the provided page. In such a case, it can show refining the content strategy to target the most relevant keywords in your content.
See at this screenshot: –
It displays an obvious loss in the ranking for keywords, which are not associated directly to the content on the provided page. If this is the case, it can indicate refining the content strategy to target the most relevant keywords in your content rather than catching the general terms.
The Drop Is Not Dependent On Desktop Or Mobile: –
Even though, Google has been depending on more mobile results for indexing and ranking. It displays that searchers were affected similarly across the desktop and mobile. Our accurate, proper and complete analysis shows up that both were affected.
Conclude The Google Core Algorithm September 2019 Core Update: –
As much as we can explain, this new update of Google’s attempt on the user intention by removing the keywords. They are not relevant to a displayed page. Go ahead, pay more attention to your keyword strategy. Keep up to monitor your rankings in the coming months.