A Complete Guide To Update Website Without Destroying SEO

Published by Sofia ,


When your business website undergoes the update, development or redesigning process, you need to keep some important factors into the mind. You should check the development website like structure, Page titles, URLs and meta descriptions and many more. Here, few SEO factors are necessary to consider while updating the website. Firstrank seo services usa is the right place where you can get all the important things that you need.

Why Do You Need To Consider SEO In A Redesign?

Why is it necessary to consider search engine optimization during a website’s renovation? Let us see your website is doing great things. Rankings are strong, organic traffic is flowing and revenue is increasing.  Here, I describe some important instructions that can assist you to understand the testing site being built and your current website from a search engine optimization viewpoint.

Apply Search Engine Optimization-

The first and important thing you should think about search engine optimization. Customers don’t prevent this technique just the impact of changing their site. It would be a better idea to change every single URL without redirecting the old ones.

Crawl The Existing Website-

Why Is It Necessary To Crawl The Site?

If you do not know exactly what your website’s structure looks like now, you will establish yourself for an enormous fall. Gripping the structure, metadata and URL’s is essential to distinguish exactly what is varying and why.

How Can You Do It?

Your SEO crawl will provide you a roadmap of how your entire website is presently set out. The excellent way to grip this data is to use a tool such as screaming frog. When you have all the latest website’s structure and metadata, you will know exactly how to suit the fresh site up.

Audit Old Website-

You should audit the website properly. Free tools like Woorank will do the right job.  You must know what search engines like and do not like about your website. It can assist you to spot any difficulties fields, additionally to enable you to see which areas should recollect.

Learn also:- What is an SEO audit

With the help of screaming frog data, you need to check the following-

  • Missing page titles
  • Duplicate page titles
  • Page titles over 512 pixels
  • Page titles below 200 pixels
  • Missing H1 tags
  • Duplicate H1 tags
  • Multiple H1 tags
  • Missing meta descriptions
  • Duplicate meta descriptions
  • Meta descriptions over 923 pixels
  • Canonical tags
  • Canonicalization
  • Broken internal/external links
  • Image alt text
You need to Check Manually
  • XML sitemap
  • txt
  • Duplicate content
  • Pages indexed by Google
  • Site speed and performance
  • URL structure
  • Pages indexed by Google using a site: command in Google
  • Site speed and performance using Google’s Page Speed Tools

This all details give you a better understanding of what the website’s doing well and areas for enhancement.

No Index Your Testing Website

This stage is very easy, so far it is the point where numerous redesigns go crooked. If you are working on your testing sites, the final thing you look for is for Google et al to index it. If you have added top-quality fresh content, it will index. Once you launch a fresh website, the fresh content will have no value because it will be duplicate.

Crawl the Testing Website

You should understand how your testing website will structure. With the help of a crawler, you need to crawl the testing website again to observe how it looks compared to your present website.

Analyze Your Data

We have completed all the crawls, so we should open up the XLS spreadsheet called “Final crawled Testing Site” from screaming frog. Initially, you have to delete row across the top namely “Internal HTML”. You can do the same for number “2” if it is vacant now. You must have these headings: –

  • Address
  • Content
  • Status code
  • Status
  • Title 1 length
  • Title 1-pixel width
  • A meta description 1 length
  • The meta description 1-pixel width
  • Meta keyword 1
  • Meta keywords 1 length
  • H1-1
  • H1-1 length
  • H2-1
  • H2-1 length
  • Meta robots 1
  • Meta refresh 1
  • Canonical link element 1
  • Size
  • Word count
  • Level
  • Inlinks
  • Outlinks
  • External outlines
  • Hash

Some of these options have the number “1” next to them, representing that there is only one. The components you should not have a number “2” on are as follows:

  • Title
  • Meta description
  • Meta keywords
  • Canonical tag
  • H1

All the Additional Checks- Rank check

A rank check helps to measure how the website performs for many keywords in the search engines. You will use this data as a comparison for a freshly launched website.  If things change, you can respond and recognize the issues when you check the results. Apart from all these things, SEO services are the best place where you can get expert’s guidance for any confusions. SEO professionals will guide you step by step for updating the site without destroying SEO.