Awesome Automotive SEO Strategies: 10 Ways to Boost Your Rankings
We can all agree that in a cutthroat sector like the auto industry, marketing is crucial for survival. Automotive SEO and other forms of digital marketing should not be overlooked in favor of more traditional methods of promotion. Since we have extensive knowledge in the field of automobiles. For those who are just starting out in this field, we are going to share 10 tips for just starting out in this field. If you want professional experience, then you can hire automotive SEO services for your company.
What is Automotive SEO?
Automotive SEO (search engine optimization) improves dealership website traffic by increasing its presence in search engine results. SEO improves non-paid organic results and excludes paid placement and direct traffic/visitors.
To the point! True SEO is critical for your dealership. Having the greatest SEO methods will give your dealership a huge boost.
10 Ways to Improve Your Automotive SEO
Here we’re going to share some simple ways that you should include in your automotive SEO strategy to improve your SERPs. You can also hire a company that specializes in automotive SEO.
1. Your website is important
“First impressions are everything,” they say. Over 90% of purchasers will only view your website, so make it good. In March 2015, the US has 18,000 dealerships. Because it’s easy to buy online and each dealership’s reach If your website extends beyond its DMA, you must rank well to stand out. A well-built and maintained website will rank highly in Google’s search results.
Here are some quick tips for SEO for the automotive industry:
- Try to have at least 400 words on your homepage.
- Make sure your address, phone number, and the cities you serve are on every page of your website.
- Make sure your pages have a title tag, an H1 tag, a meta description, and if needed, an image alt text and a title.
- Add a search bar and plug-ins for social sharing.
2. Give information that is useful
Search engines like content that is both new and useful. Digital content marketing should be about making content that is useful to your customers and that is also unique.
Does your dealership offer content that is new and interesting? Most dealers’ websites don’t do much more than update their stock or list any monthly deals. If these are the only changes you make to your automotive SEO, it will be hard to rank higher than your competitors.
3. Claim your Google My Business page
You need to claim your business listing on Google My Business if you haven’t already. Businesses, products, brands, artists, and organizations can quickly and easily manage their online presence with Google.
If your Google My Business page has the right information about your business, it can boost your online traffic and make it easier for people to find your store so they can look at your stock.
4. Implement AutoDealer Schema
(Schema mark-up) has been around for a long time, but only a few websites still use it. Schema mark-up can give you an edge over your competitors if you add it to SEO for automotive strategy.
What is schema then?
Schema mark-up is a piece of code that you add to your website to help search engines and site crawlers understand what’s on your site better. It tells search engines not only what your data says, but also what it means.
5. Find Sources
Mentions of your business’s name and address on other websites help to prove your credibility in a community and build trust with search engines and potential customers. These citations are important if you want to get a high ranking on search engines like Google and Bing. You can try to get your site listed on sites like Facebook, Yelp, and the website of your local chamber of commerce, to name a few.
6. Get more local businesses and organizations to link to your site
If you want your website’s ranking to go up, you need links from websites that people trust. Getting links from local websites and groups can help your site do well when people search for things like “Car Dealers in Washington, DC.”
7. Dig into your stats
Website analytics can help your business in many ways, even if you don’t think of yourself as an analytics expert. Analytics can help you figure out what your most popular content is, which pages people land on from search engines, which websites send them to, and which marketing efforts lead to the most sales. If you include it in your automotive SEO plan to look at your website’s analytics once a week, you can keep track of which marketing strategies are working and which ones you should get rid of.
8. Keep your reputation safe by getting good reviews
To start protecting your reputation by getting good reviews, you should reach out to your current customers and ask them for feedback on your business. This is called “low-hanging fruit.” Customers you already have can help you figure out if your business needs to be changed or improved.
9. Make Your Website Mobile Friendly
The way people look for things and buy things on the Internet is changing because of mobile devices. This is especially true for searches that are based on where you are. Every year, 12 billion of the 30 billion mobile searches are for local information.
Your website needs to be mobile-friendly if you want to stand out from your competitors and make it easy for people to use your site on their phones.
Talk to your web team about this automotive SEO strategy before you redesign or update your site to make sure it will work well on phones.
10. Kill Home Page Sliders
Stop using carousels and sliders on your website. From my own tests with sliders, I know that the first slide has a terrible click-through rate. Even worse, only 3% of people actually clicked on the second slider. Need more proof of how much pain sliders can cause? This website shows why carousels and sliders should be taken out of use.
Summing Up
Automotive SEO is essential for a dealership to stay in business. You don’t have to hire an SEO company to do these things. You can do them yourself. Local automotive SEO takes time, so you can’t expect to see results right away. But sticking to the same plan and building trust signals will help ensure success. If you are looking for an automotive SEO agency, then you can connect with us. We are one of the best SEO service providers.
